Ezoic has launched a free, publicly available digital ad revenue index that displays historical and real-time display ad earnings from online publishers worldwide. Read the full story by Laurie Sullivan

Ad tech firm Integral Ad Science (IAS) announced that it will offer an open source mobile verification software development kit (SDK) for media quality measurement. Through the SDK, publishers will … Read the full story by Tobi Elkin

I spoke to Kristin Dolan, former COO of Cablevision, who together with partner Ben Tatta, Cablevision's former media sales president, have founded a new company - 605. Read the full story by John Motavalli

Brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity, with some of the highest offline word-of-mouth marketing results but low social media-online scores. Read the full story by Wayne Friedman

The real question isn't "if" TV, radio and print advertising will be bought programmatically, but "when." Why? Because advertising is increasingly being bought and sold digitally, and programmatic is becoming … Read the full story by Guy Amos

Digilant, a programmatic media company, announced on Wednesday the launch of Digilant University, an e-learning portal to educate agencies and brands about digital media and programmatic advertising. Read the full story by Philip Rosenstein

As the bot and non-human Web traffic issue continues to spiral, a new survey finds that 80% of publishers don't have insight into how their traffic is audited by third-party … Read the full story by Tobi Elkin

For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the lights going out and everybody gets … Read the full story by Bill Chamness

The Clinton brain trust had such confidence in the ADA algorithm as omnipotent overseer of the election effort, it was kept from the public, media and most of the campaign … Read the full story by Tom Siebert

AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocean, an ad-tech software provider, to offer local broadcast buyers a mobile device audience extension that will reach millions … Read the full story by Tobi Elkin

Google announced Thursday that developers can start bringing their applications and services to the Google Assistant, beginning with conversation actions on Google Home. Read the full story by Laurie Sullivan