TV shows see the lion's share of social media activity coming from tweets from their TV viewers. But when it comes to efficiency per tweet, network-owned tweets do a better … Read the full story by Wayne Friedman
The Guardian will bring its journalistic prowess to Vice's brand, and Vice will provide its video production skills and access to a millennial audience. The two will collaborate on news … Read the full story by Sara Guaglione
Google's artificial intelligence company, DeepMind, and the AI collaboration group of companies spearheaded in part by Elon Musk, OpenAI, in separate announcements earlier this week said each would make their … Read the full story by Laurie Sullivan
It's no secret that video is the darling of the advertising industry. It is a highly engaging format that attracts both advertisers and publishers alike. This affinity has publishers quickly … Read the full story by Matt Murphy
A White Ops Inc./ANA study showed that display and video ads bought using automated systems had a significantly higher level of fraud compared to ads that were purchased via human … Read the full story by George Simpson
Google announced Thursday that developers can start bringing their applications and services to the Google Assistant, beginning with conversation actions on Google Home. Read the full story by Laurie Sullivan
Another day, another mea culpa from Facebook regarding ad-metric inaccuracies, and what it considers to be "improvements." The latest update involves the social giant's estimated reach methodology, a tool in … Read the full story by Gavin O'Malley
Continuing to test Snapchat-like services, Facebook is giving select users the power to make photo frames for profile pictures. Featured on a new Camera Effects Web site, the service currently … Read the full story by Gavin O'Malley
The ad started showing up in my Facebook feed in the past weeks: "Subscribe to the New York Times," it said. "Fact-based reporting." In our current post-truth era, fact-based is … Read the full story by Kaila Colbin
Black Friday has come and gone but what, if anything, can we learn from that shopping event this year? Can real-time advertising close the gap between mobile traffic and actual … Read the full story by Tobi Elkin
Executives are twice as likely to get their news from email versus video, according to a newly released study by Quartz, an online technology and business publication under the Atlantic … Read the full story by Jess Nelson