LiveIntent and Rubicon Project announced a partnership which automates access to LiveIntent's email inventory for Rubicon Project's clients. Rubicon Project will establish a new private marketplace through its Orders technology … Read the full story by Philip Rosenstein

Imagine a virtual world that lives on. Google's partnership with Improbable, an Andreessen Horowitz London-backed startup, could make that a reality through a platform where developers can create virtual reality … Read the full story by Laurie Sullivan

Some 43% of marketers say it is difficult to aggregate and centralize data in order to gain a clear view of the customer. Forty-four percent acknowledge that digital and data … Read the full story by Laurie Sullivan

Michael Morell: "A foreign government messing around in our elections is, I think, an existential threat to our way of life. To me, and this is to me not an … Read the full story by Philip Rosenstein

Aura Labs allegedly violated the FTC's endorsement guides when promoting an app that promised to let people use smartphones to monitor their blood pressure. Read the full story by Wendy Davis

nToggle, an algorithm-driven bid-screening platform, announced an expanded partnership with DataXu, with DataX increasing its use of nToggle's platform four-fold. nToggle's platform helps DataXu reach consumers and find cost-efficient ad … Read the full story by Philip Rosenstein