Seven advertising-services companies -- with expertise in delivery, production, traffic, talent licensing and rights management -- are creating an ad consortium intended to find more efficiency in the tracking and … Read the full story by Wayne Friedman

Rather than kill Vine, Twitter has decided to offer Vine Camera -- a "pared-down" version of the video app. Till then, the company plans to help Vine publishers encourage their … Read the full story by Gavin O'Malley

Confirming the acquisition of the UX shop Fractal Ink Design Studio, Dentsu stated that it has ambitious expansion plans in India next year. The Fractal deal is estimated to be … Read the full story by Steve McClellan

YouTube reportedly is now offering to help if the MCN goes along with it. An exodus? They don't think so. Read the full story by P.J. Bednarski

TubeMogul announced on Thursday that Instagram has named the advertising software company a Partner member and that it has received the official Partner badge with an ad-tech specialty. Read the full story by Philip Rosenstein

'Tis the season for looking in the crystal ball! Looking back at our predictions for 2016 (and 2014 and 2015), we're pretty pleased to say most came to fruition, from … Read the full story by Jason Klein

In a recent survey of more than 2,000 consumers, MarketingCharts found that print ads (82%), followed very closely by TV ads (80%), had influenced a purchase for more respondents than … Read the full story by George Simpson