Amazon, which spearheaded the use of text and images across its marketplace, has been spotted running Google Product Listing Ads (PLAs). Read the full story by Laurie Sullivan
A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app … Read the full story by Sara Guaglione
Email response rates decrease as the number of errors in an email subject line increase according to Boomerang's study. Read the full story by Jess Nelson
As Google moves forward into mobile-first indexing, initially the algorithm will not take mobile Web site speed into consideration as it does for desktop, says John Mueller, Google Webmaster Trends … Read the full story by Laurie Sullivan
In a conversation about fake news, Jessica Rovello, CEO & co-founder of Arkadium, a provider of interactive content such as quizzes and polls, that tries to engage audiences on-site longer, … Read the full story by Tobi Elkin
Young adults who use multiple social media platforms are more likely to experience symptoms of depression than peers who user fewer, according to a new study. Read the full story by Erik Sass
MediaMath is partnering with ROI Influencer Media, a media firm that connects brands to celebrities' influencer followings, to offer marketers the ability to purchase influencer marketing programmatically using industry-standard CPMs. … Read the full story by Tobi Elkin
Internet-based SVOD is really where it's at. It's growing while transactional video modes are not. Read the full story by P.J. Bednarski
It's no longer enough to be human. It's increasingly necessary for brands to appear flawed, unpredictable, naive, and even strange, Brand Union's Sam Becker tells "Marketing Daily." Read the full story by Tanya Gazdik