The bot is part of the insurance company's mobile app, and is designed to make navigating the sometimes complex world of insurance a bit easier. Read the full story by Aaron Baar

Spongecell, a provider of programmatic creative technology, announced the release of a new HTML5-based video format that's designed to help advertisers work with personalized, data-driven interactive video on a cross-device … Read the full story by Tobi Elkin

Native advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integration with Adelphic, a mobile and cross-channel demand-side platform (DSP). The integration aims to help trading desks and media … Read the full story by Tobi Elkin

Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Read the full story by Laurie Sullivan

Choozle, a self-service programmatic ad platform, has secured $2.4 million in an A-1 funding round from current investors. The company also announced a year over year tripling in revenue, while … Read the full story by Philip Rosenstein

The end of the holidays may not have given marketers' inboxes any reprieve, as major retail brands analyzed by eDataSource increased their email volume significantly year-over-year during the week after … Read the full story by Jess Nelson

Facebook is reportedly preparing a new mid-roll placement that promises to make it harder for consumers to ignore video ads. Read the full story by Erik Sass