Centerfield, an ad tech firm that identifies customer intent to implement real-time biddable (RTB) media spend, said it's acquiring Qology Direct, a performance-based marketing firm. The acquisition is supported by … Read the full story by Tobi Elkin

Over 200 'HuffPo' editorial employees are now part of the Writers Guild of America East (WGAE), a union that represents about 4,000 media workers. 'HuffPo' claims to be the largest … Read the full story by Sara Guaglione

The entire online media business is responsible for stamping out the phenomenon of fake news, per IAB's president. He likened a "linear connection" between fake news and trolls of digital … Read the full story by Erik Sass

Hitwise, a division of Connexity, will introduce an insight reporting capability Tuesday that gives marketers hourly visibility into online consumer behavior and competitive Web traffic trends. Read the full story by Laurie Sullivan

As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information … Read the full story by Gavin O'Malley

It's time to start thinking about the health of your email list, while your budgets are still fresh and your 2017 strategy is still getting off the ground. Email was … Read the full story by Gretchen Scheiman

How does real-time attribution data solve marketers' measurement problems and help them get a better grip on ROI? Anil Mathews, Founder and CEO of Near, a location intelligence platform, chats … Read the full story by Tobi Elkin