In the fourth quarter, mobile ad revenue represented approximately 84% of total ad revenue -- up from about 80% of ad revenue in the fourth quarter of 2015. Consistent with … Read the full story by Gavin O'Malley

Acxiom, a provider of so-called "people-based" marketing, said it has expanded its partnership with DataXu, a provider of programmatic marketing software, an arrangement that will enable DataXu to license its … Read the full story by Tobi Elkin

Email marketers have been accused of many things, from fraud to spam -- but one bad rap they may not deserve is the destruction of the environment. Read the full story by Ray Schultz

Facebook already rules our social lives. Can it take over our TVs, too? Positioning itself accordingly, the social giant is reportedly working on an app that could "broadcast" premium fare … Read the full story by Gavin O'Malley

SparkPost's API will now be integrated into GMC Software's Inspire Messenger platform, the company's email communications service. Read the full story by Jess Nelson

Salesforce Marketing Cloud launched its annual Big Game Social Tracker Wednesday ahead of this weekend's Super Bowl showdown between the Atlanta Falcons and New England Patriots. Read the full story by Jess Nelson

The Guardian has made big inroads in the U.S. news marketplace in recent years, but the left-leaning UK-based newspaper continues to struggle to achieve a firm financial footing. The publisher … Read the full story by Erik Sass

The Better Business Bureau's Online Accountability Unit warned ad companies that it will start enforcing a code that requires them to notify consumers about cross-device tracking. Read the full story by Wendy Davis

Mobile advertisers have been using data based on device behavior since its infancy to deliver tighter targeting, efficiency and more measurable metrics. Now, more advanced media models are evolving, tapping … Read the full story by Connie Garrido