When vetting various partners, we considered various criteria, especially fees, features and reporting. Publishers should evaluate partners across these elements and ask probing questions. Read the full story by Mike Shaughnessy

Advertising from current digital platforms for local TV stations is expected to continue its rise, totaling around $1 billion -- about 5% for TV total local TV revenue of $21.9 … Read the full story by Wayne Friedman

So why is Snap, Inc. calling itself a "camera company"? Maybe because Snap doesn't want to rely solely on advertising for its financial well-being. Read the full story by Gavin O'Malley

Marketers and industry observers will be watching closely for the lessons they can pick up from Sunday's Super Bowl of advertising. The game offers a high-profile opportunity to try out … Read the full story by Tobi Elkin

A Havas Media Group study spanning 33 countries, 300,000 people and 1,500 brands found that "people wouldn't care if 74% of the brands they use just disappeared." Read the full story by George Simpson

Public prosecutors in Detroit have revealed that drug-dealing gangs in the city have been using Instagram to create visual hit lists of their enemies, with deadly consequences. Read the full story by Erik Sass

Some firms have not yet learned the gentle art of re-engagement. But many have. Here's a round-up of who's using email to drive loyalty and ROI. Read the full story by Ray Schultz