Top Story
The companies say they'll "approach the upfront marketing together" in offering ad deals for 80 mobile web/apps properties reaching 170 million users. Read the full story by Wayne Friedman
News
Continuing to challenge Facebook's ad-targeting expertise, Snap is rolling out a new ad product that tracks the relationship between online and offline conversions. The point is to help advertisers
reach … Read the full story by Gavin O'Malley
News
In a bid to help spur the creation of video ads for mobile, programmatic video advertising platform Virool has launched a vertical video exchange. Virool partnered with Bidswitch to make … Read the full story by Tobi Elkin
Commentary
Mobile payments are facing two or three hurdles, any of which could doom any particular model. One of the longest and most significant roadblocks to a massive move to mobile … Read the full story by Chuck Martin
News
A spokesperson dressed in a Burger King shirt says: "You're watching a 15-second Burger King ad, which unfortunately is not enough time to explain all the fresh ingredients in the … Read the full story by Laurie Sullivan
News
Google has created several experiments using artificial intelligence (AI). The latest: a Web-based drawing tool it calls AutoDraw, which turns simplistic doodles into comprehensive pictures. Think of
the tool as … Read the full story by Laurie Sullivan
News
Urban Airship announced a real-time marketing automation platform that syncs communication across any interface or marketing channel. Marketers can draft notifications, incorporate customer data,
target specific audiences with rules-based triggers … Read the full story by Jess Nelson
Commentary
Advertisers might think they need advanced technology solutions to detect and fight ad fraud. And yes, there are certain circumstances when attacks are so pernicious that advanced technology is
needed. … Read the full story by Augustine Fou
News
Litmus surveyed more than 600 U.S. consumers that had booked travel in the last year to investigate how travel brands could improve their email marketing performance. The report suggests that … Read the full story by Jess Nelson
News
The special election in the Georgia 6th district will may serve as a bellwether of post-2016 sentiment and of President Trump's first few months in office. Read the full story by Philip Rosenstein
News
Leaf Group launched the last of a series of new verticals today: the home design-focused Hunker. The site features home tours, product recommendations, personal essays and design tips for homeowners … Read the full story by Sara Guaglione