
Top Story
The new features expand the predictive intelligence capabilities of the platform, helping marketers deliver more targeted campaigns for added relevancy. Read the full story by Jess Nelson
News
Sling TV said it saw a 51% rise in programmatic ad sales after it implemented a programmatic integration with Tremor Video for the recent NCAA tournament. The live TV event … Read the full story by Tobi Elkin
News
Internet-connected TV viewing -- through devices such as Roku, Apple TV, and Google Chromecast -- is now at 10% share of all total day 18-49 viewing. Read the full story by Wayne Friedman
News
Reltio plans to go on a hiring spree with the added investment, expanding its engineering, sales and marketing departments. Reltio has been growing rapidly since coming out of stealth mode … Read the full story by Jess Nelson
News
Facebook just launched Spaces -- its virtual chat room complete with cartoonish avatars, customizable environments and various multimedia offerings. Read the full story by Gavin O'Malley
Commentary
"I dearly hope ... we don't rush to unwind the basic protections that now protect our economic liberty and the open Internet," FTC Commissioner Terrell McSweeny said. Read the full story by Wendy Davis
News
The TV series, titled "How To Solve a Murder: A Detective's Dilemma," lives on a Guardian Web site and is the second branded series between Guardian US and Amazon's show … Read the full story by Sara Guaglione

News
Despite the fact that programmatic media and ad tech, in general, have received a thrashing in recent months, spending on programmatic display advertising is projected to reach nearly $33 billion … Read the full story by Tobi Elkin
Commentary
Brands need to locate their presence within the digital media ecosystem and make certain their equity and message align with the content they sponsor. Read the full story by Rich Raddon
News
The Federal Election Commission released first-quarter numbers providing a look at post-election fundraising in 2017. President Trump's reelection campaign raking in $13.2 million, while the Democrats
are pumping up special … Read the full story by Philip Rosenstein

News
Although print is currently the top channel for luxury advertising -- accounting for 32.7% of ad spend in 2016, compared to 31.3% for television and 25.8% for Internet advertising -- … Read the full story by Larissa Faw