At the heart of the effort is a new AR app marketplace, unveiled at Facebook's F8 conference on Tuesday. The AR marketplace will initially look a lot like Snapchat, which … Read the full story by Gavin O'Malley

Nielsen wants to remind digital marketers about its growing relationship with Google and connection to online data. On Wednesday, the company sent a separate announcement about its participation in Google's … Read the full story by Laurie Sullivan

Oracle has made another acquisition in the digital marketing space to boost its cloud services, this time announcing an agreement to buy ad measurement firm Moat. Read the full story by Jess Nelson

Reporting its Q1 earnings this week, Netflix said it would put up $1 billion on customer acquisition marketing with a good portion of that budget going to programmatic advertising efforts. … Read the full story by Tobi Elkin

WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactions of both guaranteed and non-guaranteed TV inventory, Read the full story by Tobi Elkin

IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRamp to help marketers use real-time data to inform omnichannel campaigns, integrating event-based data with an audience-based data set. Read the full story by Philip Rosenstein

Attribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured TV sets -- tracking commercials tied to online purchases, Web visits, app installations and digital registrations. Read the full story by Wayne Friedman

Brands are beginning to invest significant sums in platforms that require vertical content, given that people are spending more time on their mobile phones. Because people use their phones vertically, … Read the full story by Josh Ong