Warner Bros. Digital Networks, which acquired Machinima last fall, made it known today that it will not participate in the NewFronts this year, joining Yahoo, BuzzFeed, AOL and Fullscreen. Read the full story by Sara Guaglione

The Hitwise data suggests that high-income households are more likely to search exclusively on Amazon for certain products, while lower-income households skew toward Google for the headphone and television categories. Read the full story by Laurie Sullivan

The platforms giveth, then they puncheth you in the face. That's judging by the seemingly endless reversals by Facebook and Google as they first try to win publishers' favor, then … Read the full story by Erik Sass

Advertisers are ready for programmatic buying to come to the TV ad sector in a big way. That's the finding of a new report from ad software provider Videology studying … Read the full story by Daisy Whitney

ComScore's TV viewing metrics will be incorporated into BIA/Kelsey's local advertising spending data and forecasts. The deal will track a station's position in the local video market marketplace. Read the full story by Wayne Friedman

The app, called Infield Chatter, is intended to give the players more of an independent voice online, distinct from the social media presences of their teams. Read the full story by Erik Sass

Email marketing company Emma released a host of new product features on Friday for cross-channel marketing. Read the full story by Jess Nelson