Google has added programmatic features to traditional TV buying in DoubleClick Bid Manager -- taking the first step to allow advertisers and agencies to manage their video campaigns across digital … Read the full story by Laurie Sullivan

Dun & Bradstreet is offering Eyeota clients 350 of its own audience segments, particularly focused on B2B verticals like finance, insurance, telecommunications and technology. Read the full story by Philip Rosenstein

Mobile click share continued to grow in Q1, representing 59% of all paid-search traffic, as advertisers followed consumers' preference to search on mobile devices. Mobile CPCs rose 40% YoY, closing … Read the full story by Laurie Sullivan

Cosmopolitan.com launched a Wedding hub to house its bridal-themed content, including wedding fashion trends, makeup tips, decor hacks and celebrity wedding news. Read the full story by Sara Guaglione

Brands have one purpose, selling products and services to the consumers of the world. So unless social backlash and media scrutiny are causing a serious decline in sales numbers, are … Read the full story by Dinah Alobeid

Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners … Read the full story by Gavin O'Malley

Starting in May, Apple plans to cut the commissions it pays on apps and in-app purchases from 7% down to 2.5%. While Apple is not offering much by way of … Read the full story by Gavin O'Malley