The new viewing metric for over-the-top content, coming from comScore, will measure dozens of OTT content providers, including Netflix, Amazon, Hulu, and YouTube. Read the full story by Wayne Friedman

In a bid to make it more challenging for publishers to monetize low-quality Web sites, Facebook said it will apply artificial intelligence (AI) on sites that have too many ads, … Read the full story by Tobi Elkin

The platform launches with ad partners ESPN, Progressive Insurance, and Wendy's, each signing "long-term" agreements, said Adam Marchick, CEO at VoiceLabs. Read the full story by Laurie Sullivan

The FTC sent letters to 52 influencers and marketers, including Sofia Vergara, Naomi Campbell, Heidi Klum, Victoria Beckham, Jennifer Lopez and Sean Combs, reminding them of the rules for influencer … Read the full story by Erik Sass

Company-wide advertising revenue -- TV and radio -- dropped to $395 million for first three months of the year, while non-ad revs such as retrans and content spiked. Read the full story by Wayne Friedman

"We cannot afford to remain silent," FCC Commissioner Mignon Clyburn said in a speech this week. Read the full story by Wendy Davis

Surprising no one, Snap's first earnings report is eliciting mixed feelings from analysts and company watchers. Among other issues, Jessica Liu, senior analyst at Forrester, believes that the "camera company" … Read the full story by Gavin O'Malley

Google's search and advertising tools in 2016 provided $222 billion of economic activity for 1.5 million businesses, Web site publishers, and nonprofits across the U.S., according to the company. Some … Read the full story by Laurie Sullivan

Artificial intelligence offers endless possibilities for marketers - and everyone else, for that matter. It can predict disease from patient records far better and faster than any human method, and … Read the full story by Mike Azzara