Google will enforce new ad policies by removing ads on its AdSense network and DoubleClick ad exchange when publishers violate the rules. The good news is that it will begin … Read the full story by Laurie Sullivan
A new service called Inbox Submission helps brands drive reviews via email. Read the full story by Ray Schultz
Streaming service Tubi TV last week closed a $20 million round of funding that it will use to expand its presence on Madison Avenue as well as with consumers. The … Read the full story by Joe Mandese
Google is moderating its prior relatively inflexible response, which threatened to put publishers out of business for minor infractions. Under the new approach, Google will remove ads only from the … Read the full story by Erik Sass
During Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case for advertisers continuing to buy lots of TV commercials, in light of competing digital media concerns. Read the full story by Wayne Friedman
No checkout? No long lines? It's easy to see why Amazon has pursued this concept. But let's consider some of the challenges. Read the full story by Doug Baldasare
Sizmek, the people-based creative optimization and data activation platform, announced the appointment of Volker Hatz as its first Chief Data Officer. Hatz will lead Sizmek's fast-growing data operations, its analytics … Read the full story by Philip Rosenstein
Google will partner with Audi and Volvo to build Android into their next generation of car infotainment systems. Consumers will gain access to Android apps developed by Google, Audi, Volvo … Read the full story by Laurie Sullivan
Email marketing can no longer be trusted without more companies and ISPs switching to the tech that proves who the sender really is. Read the full story by Sean Hargrave