MediaPost Publications - Online Media Daily Europe 09/12/2013

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Google Analyzes Luxury Purchase Path, Solid Research En Route To Purchasing
by Laurie Sullivan
Affluent consumers have become the most digital-savvy, using multiple devices to research purchases online before they buy. And when it comes to the best … Read the whole story
BlueKai Repositions To Expand Globally, Appoints Microsoft Exec
by Laurie Sullivan
BlueKai wants to grow worldwide market share. The company has announced expansion plans into the United Kingdom, appointing Zuzanna Gierlinska to managing director, running … Read the whole story
Czech Publishers Form Consortium, Open Up Inventory For RTB
by Tyler Loechner
A group of five Czech Republic media houses today announced a joint cooperative to offer their inventory via real-time bidding (RTB) by creating a … Read the whole story