MediaPost Publications - Online Media Daily Europe 07/15/2014

Smart AdServer Taps Casale For European Demand
by Tyler Loechner
Smart AdServer, an ad server and programmatic ad platform, has announced a partnership with Casale Media's Index Exchange, a media marketplace. The partnership gives … Read the whole story
COMMENTARY
Agile Marketing Designed For A Mobile World
by Wolf Allisat
For marketers to be truly agile, they need to be able to change mobile tags on the fly. This happens, only when brand marketers … Read the whole story