Good thing I’m not a betting woman, because I thought for sure the royal baby was going to be a girl. Johnson&Johnson posted a congratulatory note on its Johnson’s
Baby Facebook page alongside an adorable picture of a baby with a shampoo-shaped crown on his head. “We believe every baby should be treated like a royal baby. Congratulations Kate and William
on your new addition to the family,” reads the post. See it here, created by BBDO New York.
Who doesn’t have a favorite
concert t-shirt? Downy helps one concertgoer get maximum weartime from his beloved shirt in a TV spot that tells his love story via the shirt. A young man scores a free shirt at a concert.
He’s wearing the lucky shirt when he kisses a young woman, who later becomes his wife. The shirt has some staying power, as the man now wears it while playing with his young daughter. The spot
ends with the young girl running around the house in the oversized shirt. See it here, created by Grey
Worldwide New York and directed by Pam Thomas of Community Films.
I love this family from DISH
network’s series of TV ads promoting the Hopper. For them, family time typically takes place in the living room, around the TV. But the family received a free iPad after signing up for the
Hopper. Now, family time brings them even closer together, like under a bed, for instance. Wherever the trio of men watches TV on their iPad, a news report tells them they’re in danger. The
kitchen and treehouse are off-limits -- and when a report says that underneath a queen-sized bed in the guestroom is unsafe, Dad screams. See it here, created by Barton F. Graf 9000 New York.
This Trojan horse rewards you with
prizes, if you’re willing to use a little elbow grease. ASICS and its agency, Vitro, built a 16-foot-tall wooden horse that doubled as a personal trainer. The horse whispered, or
should I say taunted, passersby at San Diego’s Imperial Beach until they took the ASICS Epic challenge. Users could do push-ups, pull-ups, use the Olympic rings or tsumani ropes -- and for every
rep completed, the horse asked the athlete to say something random, like name one of the seven dwarves, a president, sing a Christmas song or name an ex-boyfriend. Once users finished, the horse spat
out a prize for them. See it here.
T-Mobile is taking aim
at AT&T and Verizon with a pair of ads running today in USA Today and The New York Times and tomorrow in The Wall Street Journal. T-Mobile believes consumers are getting
shafted by upgrading via AT&T Next or Verizon Edge. The hot pink ads take quotes from The Verge and PCMag.com: “AT&T’s Next phone upgrade plans are a huge ripoff,” for
example, and explain that consumers are paying more and saving nada. With T-Mobile JUMP, users can save money and upgrade their phone whenever they want, rather than two years down the road.
Publicis/Riney created the campaign.
There’s a lot or orange in this ad
for ESPN’s This is SportsCenter. “Decaf” stars golfer and Oklahoma State University alum Rickie Fowler strolling through ESPN headquarters in head-to-toe orange. Fowler
chats with SportsCenter host John Anderson in the break room as he pours himself a cup of coffee. Although tired, Fowler reaches for the decaf coffee, with the orange handle. He then adds orange
juice, thinking that it’s milk. Anderson asks Fowler if he’s colorblind, which Fowler strongly denies. Watch it here, created by Wieden+Kennedy New York.
Nerve.com launched an
online video unlike ads you typically see for a dating site. In “Ghost,” a woman is haunted by the ghost of her dead husband. He speaks to her at the gym, on the bus and while she’s
at work, encouraging her to move on with her life and find someone new. The ghost believes that he’s not making much headway in convincing his wife to start dating, until one night when she
walks past him, all dolled up for a date. The ghost man is taken aback. “Meet someone” closes the video, seen
here and directed by David Shane. O Positive produced the video.
Even your garbage dreams big. Keep America Beautiful and the Ad Council launched a recycling-themed campaign where the big dreamer that yearns to see the ocean is a discarded plastic
bottle. When a stranger tosses the bottle into a recycling bin, the bottle is used as material to make a bench that looks out to the ocean. The average American produces 4.4 pounds of trash daily, yet
only 35% is recycled. See the ad here, created by Pereira & O’Dell and directed by
Victor Garcia of MJZ.
Del Taco launched a
campaign that’s “UnFreshing Believable,” showcasing its use of fresh ingredients while still costing consumers next to nothing. They have a buck and under menu. A
mini-quesadilla for 50 cents? How mini are we talking? The first ad shows an employee so pumped about saving customers money that she chops ingredients at breakneck speed. See it here. Another ad shows dancing chickens and sweaty, muscled cooks to illustrate the fresh ingredients used
daily. See it here. Camp + King created the campaign.
Random iPhone App of the week:The Pocket Hairstylist is an app that serves as a hair health, styling and beauty resource for women looking for different hair styling options.
The app also allows users to experiment with new hairstyles before taking the plunge. Users select their hair length, hair type and face shape, and describe the occasion for the hair: Night on the
Town, Work or Interview, Formal Event or Out and About. Based on responses, the app shows you hair creations and detailed instructions on how to make the look yourself. The app was created by
Studio One for LifeAndBeautyWeekly.com. Download the free app here.