Honey Nut Cheerios has enlisted rapper Nelly to add a little bling to our beloved honeybee. Typically wearing a brown tee and sneakers, our bee is now clad in leather, sunglasses and has an autotune voice. Even the cereal box gets a makeover, bejeweled with crystals. If it ain’t broke, don’t fix it! Now, if Nelly makes a music video called “Must be the honey,” a play on his hit “Must be the money,” I’m in. See it here, created by Saatchi & Saatchi NY.

Macklemore and Ryan Lewis sound a horn in the forest and the hipsters come running in an ad for the MTV VMA Awards, airing Sunday from the Barclays Center in Brooklyn. With Brooklyn as this year’s hub, what better use of a song in all promo ads than "No Sleep till Brooklyn” by the Beastie Boys? See it here, directed by Seyi Peter-Thomas of Station Film. Additional promo ads feature Katy Perry emerging from a manhole cover to lead a group down to the Brooklyn subway line and Miley Cyrus leading millenials on a subway track to Brooklyn.

This martial arts expert keeps busy while getting his hair highlighted in “Karate,” the latest TV spot for Southern Comfort’s “Whatever’s Comfortable” campaign. I’m impressed that with all his movements, his foil never fell out. If I look down at my phone the wrong way, my foil loosens. “Karate” launched this week in Australia with a global rollout to follow. In it, a martial arts aficionado displays his skills to women at a hair salon waiting for their hair to dry or color to take. Our character has no problem being the only man in the salon and sees no shame in getting his color tweaked. Once done, the man sits back under the dryer receiving applause, and a glass of SoCo, from the crowd. See it here, created by Wieden+Kennedy New York and directed by Tim Godsall.

Even in retirement, Ahab is haunted by Moby Dick. Back in 2012, Audi reimagined Herman Melville's “Moby Dick” with an overworked tow
truck driver in wintry conditions, and the elusive Audi Quattro as the only vehicle he’s unable to hook. In “Ahab Redux,” our tow truck driver has retired to a deserted tropical island where his tow truck is now stranded in a large sand dune. Despite the warm weather and idyllic location, our driver remains haunted by the Audi Quattro. He dreams of Quattro, sees tire tracks in the sand and hears the revving of an engine in the distance. The spot closes with Ahab merrily setting off on a fishing expedition, when Quattro drives past him on the sandy road. Ahab is left screaming “Quattro” as the car escapes. See it here, created by Venables Bell & Partners.

I see what you’re doing here, Kraft, promoting your Recipe Makers meals with a “Get your chef together” tagline. It’s like a foodie version of Kmart’s “Ship my pants.” Each Recipe Makers contains two complimentary sauces and a recipe, turning your average cook into the next big chef. The campaign stars two celebrity chefs Rocco DiSpirito and Carla “Hootie Hoo” Hall as dinner judges. The chef’s adult heads are placed on children’s bodies, making each kid sound like an impressed critic to mom or dad’s meal. Dad prepares three-cheese chicken Florentine in the first ad, seen here. Rocco is impressed with the two sauces but seeing Carla’s adult head lean in to waft the Parmesan notes toward her nose was amazing. Dinner was so good that dad could have his own cooking show. It gets even better in the next ad, when mom makes chicken enchiladas. Both mini chefs are impressed with dinner, but Carla wants to see how her stuffed animal, “Mr. Wiggles,” feels, only to be mocked by Rocco. See it here. Being LA created the campaign, along with the Get Your Chef Together website.

Ah, college. That time of your life when you had to buy a mini refrigerator, extra-long twin sheets and wonder when your dorm room last received a thorough cleaning. Toshiba launched three back-to-school-themed videos, targeting college students shopping for tech devices for the school year. “Chicken Prank,” begins like a kill scene from “Dexter” with a college guy covered in plastic wrap on his bed. He’s unable to move and there’s live chickens flying around. The guy is able to use his big toe to swipe his computer screen  (thank you, Toshiba gesture control) and open his apps. Hopefully, he updated his Facebook status to “I’m gonna be late today.” See it here. Another video shows two roommates sharing calculus notes. Unfortunately, the guy sent the wrong document and now his roomie knows how he really feels about him. Cue the awkward photo of the roomie depicted as a hunky centaur. Watch it here. The final video illustrate why you should never use a black light in a college dorm room. Nothing is clean. On the plus side, the USB-powered black light can be charged even when a laptop is sleeping. See it here. Capital C created the videos, directed by Aleysa Young of Untitled Films and edited by Marco Pazzano of Panic & Bob.

When you’re hot and endorsements deals roll in, you’ve got to strike while the getting’s good. That’s why James Harden of the Houston Rockets dabbled with a singing career. In an amusing spot for Foot Locker, Harden, coming off a career year on the court, tries his luck off the court as a singer to keep things fresh. Harden’s pal, Stephen Curry, storms the music booth to convince him not to sing and to keep things fresh by visiting Foot Locker for the latest athletic gear. Harden starts to see the light when his producer plays back his track. Just add a dash of autotune. Watch “Harden Soul” here, created by BBDO New York. There’s also a full-length version of Harden’s song, with lyrics written by the agency. Listen to it here. And, it’s available as an iTunes single, if you’re a fan of tone-deaf singers, like William Hung, for example.

I never get tired of visiting New Orleans. For every activity or food I check off my “to-do” list, I leave adding more, so the list never gets smaller. The New Orleans Tourism Marketing launched a national campaign to show potential visitors that there’s so much more to the city than the French Quarter and Bourbon Street. "Follow Your NOLA" depicts the culture, history and music that make New Orleans a spectacular city. The iconic fleur-de-lis symbol is the compass that guides visitors on a journey for great music, architecture, food and a snowball from Hansen’s for dessert. That snowball alone is worth the trip. See it here. There’s also a website where families can find ideas on activities, and maps to take them there. Dentsu America and 360i created the campaign.

Random iPhone App of the week: Porsche Cars North America launched an iPhone app to introduce car enthusiasts to the revamped 2014 Porsche Cayman. The Code of the Curve app offers driving challenges to help individuals who don’t own a Cayman get a feel for what it’s like to drive one. Using the accelerometer and GPS technology of the iPhone to record performance metrics, users can compete with other drivers for the top places on the lederboard, or record their favorite day-to-day drives to share on social media. The driving challenges were developed with the Porsche Sport Driving School. Created by Cramer-Krasselt, the app is available for free in the App Store.