Out to Launch
Wednesday, September 11, 2013
Talking candy. Teeth made of Skittles. A bank with a banana bread recipe. Let's launch!
  • nissanIn the “Star Wars” movies, Stormtroopers serve as the epitome of sterile, cookie-cutter conformity. In a TV spot for Nissan Juke, airing in Japan, one Stormtrooper is anything but. In “Dare to Differ,” a Stormtrooper has its eye on a customized Nissan Juke driving through the Imperial City. The car is red with a white racing stripe, making it stand out easily from other cars. Inspired, the Stormtrooper trades in his white armor for sleek red, complete with white racing stripe. See it here. Additional print, web films and website will launch later to support the customizable Juke. TBWA\HAKUHODO created the campaign, directed by Scott Lyon.

  • NFLPepsi and the NFL unite to ask viewers: “Are you fan enough?” Sports fans are a loyal and sometimes obsessed bunch, and this 60-second spot depicts the dedication of fans, players and coaches. The end goal for everyone is having their team make it to Super Bowl 48. “March to 48,” the first of two films, highlights fan activities like shaving your team logo into your head, and is peppered with cameos from San Francisco 49ers coach Jim Harbaugh, Cowboys owner Jerry Jones, Hall of Famer Barry Sanders and Detroit Lions quarterback Matthew Stafford. My favorite scene features Jones as he gets into an elevator full of New York Giants fans. Watch it here. A second film debuts in November focusing on the march to the playoffs. TBWA/Chiat/Day created the campaign.

  • hondaWonder no more about what happens to the random snacks lost inside your car. Playtime is over for French fries and gummy bears. The 2014 Honda Odyssey is launching a trio of TV spots Sept. 3 to promote its built-in vacuum cleaner. Rather than using spokespeople, the ads use “spokescrumbs” voiced by actors Neil Patrick Harris (playing the role of lint ball) and Rainn Wilson (gummy bear). “It’s Here” takes place on the Odyssey floor, where fallen debris shoot the breeze about their idyllic life watching movies and listening to music inside the van. Things take a drastic turn when mom pulls out the vacuum and cleans house. See it here. When one piece of debris gets trapped inside the van’s cool box, the remaining friends -- including a broken crayon and toy soldier -- read the car manual for help. They stumble upon something horrific: the part about an in-car vacuum. Things end badly. Watch it here. The last ad shows a stampede of animal crackers unable to outrun the in-car vacuum. See it here. Each ad, created by RPA, uses the new tagline -- “Start Something Special.”

  • skittlesDDB Chicago launched a 15-second TV spot for Skittles that will change the way you think of a toothless grin. In “Smile,” two teenage girls wonder why their classmate Louis never smiles. One gal sneaks up behind Louis and tickles him, causing a smile to appear. And this isn’t just any smile; Louis’ teeth are made of Skittles. Seizing the day, the girl goes in for a big kiss and grabs a mouthful of Skittles, leaving Louis with one orange tooth. I’m not surprised -- orange is my least favorite Skittles flavor, too. Watch the ad here.

  • FirstBankFirstbank sticks with the quirky ads in its latest campaign, although it shifts its emphasis from “less stressful” to “faster,” when it comes to “Mortgages Made Easy.” Since Firstbank does the heavy lifting, people find themselves with an unusual amount of free time on their hands. In a TV spot, one co-worker has so much free time that he spends it recreating war scenes, ala “Braveheart.” Embarrassed, the man tells his co-worker he plays golf. See it here. Print ads offer helpful advice like how to make banana bread, play dominoes, and achieve a better golf game. “This is a mortgage ad,” reads the top of each ad, along with the “worry less about your mortgage and more about your free time” at the bottom. See them here, here and here, created by TDA_Boulder.

  • autobellcarwashA clean car says a lot about a person, according to an ad for Autobell Car Wash. It’s a nerdy man’s 20-year high school reunion and he’s driving the homecoming queen to the big event. He’s rich and successful and she’s uninterested, until the man’s car starts talking like K.I.T.T. from “Knight Rider.” The car voiceover compares her nerdy companion with the studly high school quarterback, noting that Troy Derf noting that the QB probably isn’t responsible and tidy, like Alan. When the voiceover notes that Alan knits puppy sweaters, Debbie begins to see him in a new light. See it here. The commercial breaks this fall in Virginia, North Carolina, South Carolina and Georgia. BooneOakley, Charlotte created the campaign.

  • bigredBig Red is having a great time creating nonsensical ads for its popular red soda. Last month, the brand created a faux ad that combined BBQ and Big Red in one bottle. Now, the brand is paying homage to the early '90s: specifically, the decade's air pump sneakers. The ad shows a group of adults breakdancing and grabbing a sip of Big Red, only to find the soda is flat. No worries. Just three squeezes on the bottle’s circular pump will bring the soda back to life. For a two-liter bottle, you need to use the foot pump. Watch it here, created by Real Normal/Beef & Sage.

  • infinitiThe latest spot for the Infiniti Q50 debuts technology that can predict an accident a driver is unable to see, a whopping two cars ahead. The first spot, “Factory of Life,” shows a man breaking from the norm to drive a Q50. In “Frozen Moment” we see a more serious side, a young family out for a drive, unaware that danger is close. The ad highlights Infiniti’s Predictive Forward Collision Warning technology that uses radar to predict a possible collision two cars ahead by measuring the closing gap between the car directly in front of you and the car two cars ahead. Mom is alerted of a potential crash and is able to brake with more than enough time to spare. Watch the ad here, created by TBWA\Chiat\Day LA and directed by Michel Gondry.

  • Samsung BrothersTwo brothers compare cell phones while barbecuing in an ad for Samsung. One brother owns the high-tech Samsung Galaxy S4, while the other has a rundown, old phone that can hardly dial numbers. Afraid of change, the brother settles for his archaic phone, until his brother shows him the easy mode settings on the Galaxy S4, which makes the leap into smart phone technology easier. So much easier that the non-techy brother asks for the S4 as a birthday gift. See it here, created by 72andSunny.

  • work4richRich Silverstein, co-founder of Goodby Silverstein & Partners, needs help. His assistant is leaving and it’s going to take a special person to work for him. The agency created a website and posted an ad on Craigslist explaining some requirements. Applicants must be “Fearless. Rich is like a dog that can smell fear. Intestinal fortitude is a must. Passionate. You should care about something. It'll help you get through the day.” The Work4Rich site has applicants finish mundane tasks like arranging pencils from blue to green, transcribing a voicemail and remembering names. The final round of candidates will have a Google Hangout with Rich on Sept 6.

  • askrussellRandom App of the week: American Family Insurance created the "Ask Russell" app, a voice-activated app that lets users “chat” with  pro football player Russell Wilson. “Ask Russell” is powered by the Google Voice Search API. Similar to Apple’s Siri, users ask questions into their mobile devices -- but instead of sending a voice response back, “Ask Russell” features close to 50 video clips. The app follows a “choose-your-own-adventure” structure, enabling fans to select hundreds of possibilities, including some Easter eggs. The app, created by Ogilvy Chicago, is available for free in the App Store or Google Play.