Adobe launched a terrific spot featured heavily during Advertising Week, about a company that first seems to be on the verge of closing, but then rises like the Phoenix when online clicks soar. This prompts the CEO to call overseas, telling his printer, trucking company and lumberjacks to get back to work. This sends the encyclopedia company’s stock through the roof, until viewers see the real reason for the uptick of encyclopedia purchases. It’s an adorable baby, playing on a tablet, clicking the "buy now" link for an encyclopedia company. “Do you know what your marketing is doing?” closes the ad, seen here, and created by Goodby Silverstein & Partners. The ad promotes Adobe's Marketing Cloud service for advertisers and marks the first TV ad for the brand in 10 years, running on CNBC and Bloomberg.

The life of Claire Danes is full of puppies, rainbows, Emmy awards, having her name mispronounced and references to “My So-Called Life.” Not too shabby. Plus, if she doesn’t drive an Audi, her future might include some jail time. “Smart Performer” stars Claire Danes in a “Sliding Doors” scenario: Danes needs to make it to the Emmys either by driving herself in an Audi TDI clean-diesel car or be driven in a town car by a quirky driver. If she chooses the Audi, she takes the scenic route, full of puppies, rainbows and classical music and making it to the show on time; if she chooses the driver, she is subjected to bad music, bad driving, compulsive liars and jail time. She misses the Emmys, hangs out in a dive bar, where she runs into her ex-boyfriend, Jordan. See it here, created by Mediacom.

Nissan launched a TV spot for its Versa Note illustrating the roominess found in a hatchback vehicle. “Door Trip” begins at a color festival, where concertgoers dance and throw colored powder. Each time viewers look though the Versa Note’s fifth door they are transported to a new location, like campgrounds, an outdoor movie, kite-boarding site and another concert. And all the equipment needed for these activities fits in a hatchback, like the bicycle, musical instruments and picnic basket. See it here, created by TBWA\Chiat\Day Los Angeles.

Little Caesar's latest radio spot began as a normal ad selling the brand’s deep-dish pizza. By the end of the ad, however, the spot was selling something else, the voiceover talents of Alan Varner, the actual voice of Little Caesar’s. The ad closes with: “And tell them Alan Varner sent you. They won’t know who that is, but as a voice actor I’m always trying to get my name out there. “ Varner then directs listeners to www.AlanDoesVoices.com, where visitors can listen to his voice reels, get a personalized headshot and play with a soundboard featuring a dozen of his voice characters. And don’t forget to take the on-site poll: “Were you brought here via a Little Caesars Radio Commercial?” Answers are either: “Ain't that the truth.” or “No, but I wish I was.” BARTON F GRAF 9000 created the campaign.

If you were given the opportunity to drop everything at a moment’s notice to go on an all-expenses paid vacation to a surprise destination, would you do it? Sure, everyone’s first thought is, "of course I’d go," but then life creeps in: What about work? Will my boss really let me take vacation time on zero notice? Heineken decided to test people who commented about a social experiment the brand conducted this summer at JFK. The first experiment offered travelers a free vacation to an unknown destination if they ditched their current travel plans. With “Departure Roulette Road Show,” Heineken followed and started conversations with people online who posted on social media that they would press the red button for a spontaneous trip anytime. The brand ambushed fans in San Francisco, Los Angeles, and New York with the Departure Roulette challenge to see if the online commencers would follow through or just be all talk and no action. My favorite commenter was the man who said he would drop his sandwich for a turn at the roulette wheel. So Heineken brought him a sandwich, which he dropped on the ground to play the game. Travel destinations for those who played included New Zealand, Spain, Romania, Estonia, Chile amd Peru. Wieden+Kennedy New York created the campaign.

After a 15-year mass-market advertising hiatus, Grey Poupon launched a TV spot, “The Chase,” which earned the brand an Emmy nomination. The award went to Canon -- but that didn’t stop Grey Poupon from asking fans on Facebook and Twitter to contribute a line to the first-ever crowd-sourced Emmy speech. And last night, following the Emmy broadcast, the brand posted this video, created by CP+B. Lasting close to seven minutes, the video begins with a 45-second explanation of how the brand’s loyal fans wrote Grey Poupon’s concession speech. Once the orchestral music begins to play, a sign that the winners needs to wrap up their speeches, Grey Poupon just gets started, giving the online stage to its fans -- for six minutes.

Think of the piano scene from the movie “Big,” then add live opera singers. TFO, a public television station in Ontario that features opera as a part of its weekly programming, partnered with the Festival d’Opéra de Québec to create "L'Opéra Piano." Twelve piano notes were paired with twelve opera singers; every time a person stepped on an oversized piano key, its matching opera singer belted out a note. Check out the set of pipes on one opera singer when a man sits down on his adjoining key, keeping the singer loud and undoubtedly breathless. See it here. It’s never too early to introduce opera to the masses. Lowe Roche created the campaign.

Forget Throwback Thursday. How about Tearjerker Thursday, so we can discuss the three-minute Thai ad making viewers weep worldwide? It’s for a mobile company called TrueMove and not since the “Reach out and touch someone” AT&T ads has a telecom company made me misty. The ad begins with a young boy stealing painkillers for his sick mother. The storeowner catches the boy, but a kindly man who owns a nearby restaurant intervenes and pays the boy’s debt. And he throws in an order of vegetable soup to take to his mother. The story picks up thirty years later and the restaurant owner and his now-grown daughter are still running the shop when tragedy happens: dad collapses on the job and hits his head hard. The hospital bills are growing by the second leaving the woman no choice but to put the family business up for sale. The next day, she wakes up at her father’s bedside to find an updated hospital invoice. The woman owes nothing because this debt was paid thirty years ago with three packs of painkillers and a bag of veggie soup. The doctor is the young boy from the beginning of the ad. “Giving is the best communication,” closes the ad, seen here. Now dry your eyes, get back to work and remember that random acts of kindness are that impactful.

Random iPhone App of the week: Oxygen Media launched a TV Everywhere iPhone and iPad app giving fans access to its TV programming the day after it airs. “Oxygen NOW” derives its name from the “Bravo Now” app. “Oxygen NOW” will be available for Android devices in October. Fans will be able to sign up for notifications about newly available content and watch premiere episodes from Oxygen’s portfolioof original series including “My Big Fat Revenge,” “Preachers of L.A.,” “Best Ink,” “Snapped” and “Bad Girls Club.” The app is available for free in the App Store.