Pet Trust, an organization that raises money for the Ontario Veterinary College Animal Cancer Centre at the University of Guelph, launched “Keep Cancer On a Leash” to raise funds for pet cancer cures. Sadly, 1 in 4 dogs and 1 in 8 cats die from cancer and the awareness of pet cancer is rather low. The center of the campaign is a music video – think “We Are The World” with dogs… and one cat, where dogs sing “We could be heroes” and encourage people to donate to the cause. The song was sung by a collection of Canadian musicians and can be downloaded from iTunes and Amazon.ca. Proceeds from the song will go to Pet Trust. Check out the light-hearted but moving video here. Red Urban created the campaign, produced by Untitled Films. The video was produced with the help of Purina Canada, who will also match all donations to Pet Trust up to $125,000.

Kmart launched two online videos for the holiday season. The first takes place in a boardroom… an evil boardroom. Inside a corporate headquarters, upper management, who is anti-layaway, holds a meeting to brainstorm ways to make layaway inconvenient for all users. Meeting attendees include Genghis Khan, Satan, a creepy childhood doll and the co-worker who takes the last donut from the kitchen. Each offers evil ideas on how to make layaway seem like a waste of time for consumers. Then an unexpected visitor appears: a nun who's  pro-layaway and pro-Kmart. See it here. There’s also the odd video, “Mix CD,” where apartment tenants get their groove on to a CD of instructions on how to use Kmart layaway. Watch it here. DraftFCB created the campaign.

If children are asked to choose between eating pizza or macaroni and cheese immediately, or waiting 10 long minutes to eat a macaroni and cheese pizza, how many will actually wait? Ten minutes to a kid is equivalent to five hours to the rest of us, so I was pleasantly surprised and impressed with a group of kids featured in a two-minute video for Annie’s Homegrown. The brand, inspired by the Stanford University marshmallow tests from the 1960s, gave kids the option of eating a plate of Annie’s Homegrown Mac & Cheese and a slice of Annie’s Pizza right away or waiting 10 minutes to eat the latest product in the Annie’s Homegrown line: a Mac & Cheese Pizza. A big chunk of the kids waited the ten minutes, and the looks on their faces when the Mac & Cheese Pizza arrived were priceless. Watch the video here, created by MUH-TAY-ZIK | HOF-FER.

Ever feign illness to leave an event earlier than expected? In a TV spot for Kraft's Stove Top stuffing, a pilgrim does just that when his host family doesn’t serve his beloved brand of stuffing. As part of the “Angry Pilgrims” campaign, a pilgrim gets the shock of his life when his friends use another brand of stuffing at their Thanksgiving table. Appalled, the pilgrim fakes a bout of scurvy to leave the house immediately. “If it’s not Stove Top, it’s not Thanksgiving,” closes the ad, seen here and running during ABC’s "Scandal" and CBS’ "Mom," among other network programs. The Martin Agency created the campaign.

Oddly enough, I know a Hurricane Dennis, but it’s “Hurricane Doug” who takes center stage, out of nowhere, in an ad for Taco Bell’s Triple Steak Stack. Doug watches a heated game of pickup basketball while he eats his Triple Steak Stack lunch. The sandwich is chockfull of meat, making Doug believe that he can easily join the players on-court and excel in the next game, despite being half their size. “Three times the steak makes you feel like three times the man,” closes the ad, seen here. Hank Perlmant directed the ad, created by Deutsch LA.

After watching this video for Fruit of the Loom, I’m starting to think my lucky pair of underwear isn’t that lucky. Part of the brand’s “Start Happy” campaign, “Lucky Looms” are 2,000 pairs of underwear that traveled to four lucky places stateside to ensure genuine luck. The underwear is available for purchase at www.luckylooms.com for $10 a pair. As of this writing, there were 1,178 pairs left to buy. A three-minute video shows the lengths these undies traveled to become lucky. The underwear were strung through the world’s largest horseshoe in Martinsville, IL; rubbed on the feet of the Winged Figures of the Republic at the Hoover Dam; marinated inside a box with the world’s largest four-leaf clover collection in Soldotna, Alaska; and rubbed with a penny that was thrown into the Seven Star Cavern Chinatown Wishing Well in Los Angeles. Wash 'em before wearing them! CP+B created the campaign.

Gamers, this campaign is for you. Sony PlayStation and BBH New York launched greatnessexchange.com, where gamers can bid on PlayStation memorabilia, two trips to participate in a Killzone Shadow Fall and The Elder Scrolls Online induction experience, and concept art from the brand’s recent "Perfect Day” ad. Players can exchange their PS trophies for the chance to win costumes from The Elder Scrolls Online, a mystery box, and concept art from “Perfect Battle.” This online auction house supports the Nov. 15 launch of the PS4.

Imagine a world where ESPN SportsCenter anchors wore uniforms, and not the typical suit and tie. In the latest “This is 'SportsCenter'” ad, anchors are forced by management to keep up with updated fashion attire that takes a cue from numerous college football teams with colorful, tight, logo-filled uniforms. The spot debuted during ESPN’s "College Football Primetime" matchup between the No. 3 Oregon Ducks and No. 5 Stanford Cardinals. "Keeping up with Fashion" shows SportsCenter anchors John Anderson, John Buccigross, Lindsay Czarniak, Jay Harris, Steve Levy, Stuart Scott and Bram Weinstein and their unenthusiastic reaction to the new uniforms that are about the same size as Shrinky Dinks. The spot ends with Buccigross and Levy at the SportsCenter desk in uniform, which includes custom SportsCenter gloves. Wieden + Kennedy New York created the campaign.

Random iPhone App of the week: Zaxby’s, a Southeast restaurant chain, launched an app and social rewards program called "Check-In For Chicken." The app is part of the chain’s college sports sponsorship of 28 Division I colleges across every state where Zaxby’s restaurants are located. Players are encouraged to link their social media accounts to the app to receive points for engaging in social activities with the brand. This can include uploading pictures, updating their social media status or inviting friends out to eat. Points can be redeemed to win prizes like free Zaxby’s for a year, gift cards, T-shirts and a trip and tickets to the 2014 college football national championship game in Pasadena, Calif. St. John & Partners and Lodestone Social Media created the app, available for free in the App Store.