Those adorable, unscripted kids from AT&T’s “It’s Not Complicated” campaign are talking turkey in the latest TV spot. Thanksgiving turkey. When asked if they prefer better or not better, the kids rightfully answer better. Next, answering the question "What’s better on Thanksgiving," one kid responds: “A pet turkey.” AT&T guy wonders if the kid will bring his pet turkey to Thanksgiving dinner, since turkey is the main course. The cute kid awkwardly replies, “Hmm. I didn’t think about that.” “Better is better” closes the ad, seen here, and created by BBDO Atlanta and New York.

Pepcid launched a Thanksgiving-themed ad campaign illustrating the potential downside to Turkey Day: heartburn, or, as I like to refer to it, agita. The TV spot features The Burns family, a quirky family with a fiery last name and equally fiery stomachs whom Pepcid introduced to viewers earlier this fall. Sadly, this family uses Tums to treat their recurring heartburn – how about getting Mom some cooking lessons for Christmas? – except for Randy, the son who takes Pepcid Complete and can stomach his mother’s cooking, sans heartburn. “The Burns Family Thanksgiving” shows the family gathered around the TV, eating dinner and sharing what they are thankful for. Dad’s heartburn only came back twice, while Randy’s never re-emerged, because he took Pepcid. See it here. I love the actor who plays the dad in these ads; he also plays the goofy father in the Hopper ads from DISH. JWT New York created the campaign.

With today marking the 50th anniversary of John F. Kennedy’s assassination, The John F. Kennedy Presidential Library and Foundation launched AnIdeaLivesOn.org, an online tribute where visitors can submit stories about how Kennedy’s legacy lives on, and how he has shaped their lives today. Named for President Kennedy’s observation that “A man may die, nations may rise and fall, but an idea lives on,” the site contains personal stories in video, audio, text, photographs and tweet forms. Stories are assigned to categories like volunteerism, the space program, arts and humanities, civil rights, immigration, fashion, politics, education and religion, among others. Users tweeting stories can use the hastag #anidealiveson to submit pieces. The Martin Agency and Tool created the site.

Michael Bolton is a busy spokesman. In the summertime, he serenades baby Starburst trees and begs for Optimum customers to stop calling his house. When the cold weather comes, Bolton sings for Honda and its Happy Honda Days campaign. To highlight the annual year-end sales event, Bolton appears in a series of TV spots doing what he does best: serenading unsuspecting customers as they purchase discounted Hondas. The fake snow is falling as Bolton sings tunes like, “Spread Some Cheer,” "Snow Is Gonna Blow, Blow, Blow” and “Snow Is Falling.” Watch them here. Any social media user who sends a holiday message to a friend using the hashtag #XOXOBolton might win a personalized video of Bolton singing from inside a giant holiday card. RPA created the campaign.

To prove the performance of its 429-horsepower Genesis R-Spec, Hyundai took to Vine in an effort to race to 60 mph before the six-second time limit was up. Each Vine cuts between the car’s speedometer and a backseat passenger, and stars an improv actor named “Circus.”  In the first Vine, a man and a sockpuppet scream at one another when the car hits 60 mph. See it here. In another vignette, a construction worker spills his coffee when the car accelerates too quickly. My favorite Vine shows a scared Teddy bear, unable to bear the excitement of going fast. The final Vine shows “Circus” dressed up as a cheetah, growling with delight as the car guns it. I wonder if a Genesis R-Spec would prove a worthy opponent to an actual cheetah. Innocean USA created the campaign.

Random iPhone App of the week: An iPhone app wants you to “Think Dirty” and take a closer look at the health and beauty products used by both men and women. The app informs consumers of the potentially toxic ingredients found in cosmetics and personal care products. Users can scan a product’s barcode, to be read by the app’s dirty meter, to determine whether the product is dirty or clean. If the product is "dirty," the app will recommend a similar one with cleaner ingredients. Currently, more than 13,000 cosmetics and personal care products from Canada and the U.S. are in the database. If a product is not in the database, a user can submit it by entering its name and taking a picture of its back label. The user will then be notified once the product is listed in the database. The app is available for free in the App Store.

Would Thanksgiving twerky be considered a vegetarian dish? Present signs point to no. Advertising agency Firehouse combined Thanksgiving and twerking – just when I was unseeing it from my psyche – to create a minute-long video where turkeys twerk in between a pilgrim and Indian, who each hold a speaker. These turkeys do have moves, ones that I can’t unsee anytime soon. Hopefully, the tryptophan will kick in soon. “Happy Twerky Day” to all.