Hyundai has two spots running in the Super Bowl game promoting its Genesis and Elantra vehicles. "Dad's Sixth Sense" promotes the 2015 Hyundai Genesis with sweet instances of dads saving the day when their kids are in trouble. Dads are there to stop a kid from falling flat on his face, getting hit by a kid on a swing set, or biking straight into a parked truck. And when a teenage son is out driving with dad, he's distracted by the cute girl walking down the street. He almost hits another car, but the Genesis' automatic emergency braking system stops his car and prevents an accident. "Remember when only dad could save the day?" asks voiceover Jeff Bridges. See it here. The ad is running in the first quarter and was directed by Frank Todaro. It also includes the song "Count on Me" by Super Bowl halftime entertainer Bruno Mars. 

Hyundai's next ad, "Nice," airs in the fourth quarter and stars Johnny Galecki of the "Big Bang Theory" with a cameo by Richard Lewis. Galecki is stopped at a red light when he spots his future soulmate in the car next to him. Better still, she's driving an Elantra that is identical to his, color and all. His pick-up lines do nothing to ignite any romantic sparks: each time he throws out a line, she has a snarkier comeback. When the woman taunts Galecki on his rambling skills, Richard Lewis appears as a backseat driver ranting and raving. The spot ends with a plot twist provided by the woman, where Galecki jumps through flaming hoops and over a handful of parked cars. #NiceHastag, closes the ad, seen here and directed by Jim Jenkins. INNOCEAN USA created both ads.

CarMax scores points with me for creating two versions of its Super Bowl ad, "Slow Clap." The in-game ad, running in the second quarter, stars humans, while the online-only version of the ad is recreated with puppies. The brand's theory is, if there's a puppy version of the big game, why don't the ads offer the same alternative? Truth be told, I'd rather see the puppy version run during the big game. "Slow Clap" begins with a man driving off the CarMax lot with his ideal used car. The Car Max dealer begins a slow clap that continues after the buyer leaves the lot. Any person he drives past, whether it's a man being rescued from his burning house, a mailman, kids manning a lemonade stand, or Sean Astin as "Rudy" in the 1993 movie, rewards the man with a slow clap.  When he returns home, his driveway is surrounded by folks slow-clapping. See it here.  The online version, "Slow Bark," is adorable, with a puppy receiving a series of slow barks as he drives home. Watch it here. Silver + Partners created the campaign.

Coca-Cola has released "Going All The Way," one of its two ads running during the big game. Running in the second quarter, the sweet ad tells the story of Adrian, the smallest player on his high school football team, who tries desperately to excel on the field to little avail. That's until an opportunity of a lifetime appears during an important play, when the football is practically dropped in his hands, with a clear path to the end zone. With House of Pain's "Jump Around" playing in the background, Adrian grabs the ball and runs like Forrest Gump because he has a different goal in mind. Benchwarmer no more, Adrian reaches the end zone at Lambeau Field, home of the Green Bay Packers, and spikes the ball with joy. He celebrates his victory by drinking a Coke given to him by a stadium groundskeeper. Sean Astin/Rudy should be in this ad. Fun fact: it's the actual groundskeeper of Lambeau Field in the spot. See it here. Coca-Cola is donating $50,000 to the BGCA Triple Play program once the spot reaches 10,000 shares online. Wieden+Kennedy Portland created the ad, directed by Jake Scott and produced by RSA.