Heinz Ketchup launched an extended version of its Super Bowl ad, "Hum," online -- the brand's first Super Bowl ad in 16 years. With so much packaging made from plastic these days, Heinz included, the brand went old-school to pay homage to its classic glass bottle of ketchup. And you know what happens when you try to get ketchup from a glass bottle: You need to hit the bottom of the glass and hope the ketchup starts moving at a decent pace and doesn't gush out at once. It's that or stick a knife in the bottle. The ad watches as people eating at diners, a wedding, tailgaters, a family picnic and a hot dog stand hum the song, "If you're happy and you know it," and then hit the bottom of their ketchup bottle twice. Viewers then see a cute grandma squeezing the last of the ketchup from a plastic bottle, making that humorous farting sound. The spot ends with her giggling granddaughter passing her a glass bottle of Heinz. "Where there's happy, there has to be Heinz," closes the ad, seen here. 

Ellen DeGeneres celebrated her birthday by debuting the “Beats Music” Super Bowl ad on her TV show. The ad stars DeGeneres as a modern-day Goldilocks searching for the perfect dance music playlist. She enters "The Woods," a fancy high-rise condo complex, and tests the music playlists of an unsuspecting family. Dad's rock-and-roll music is too fast, mom's country flavor is too slow and the teen's music is too funky. But that doesn't stop Ellen from busting out her quirky dance moves and giving each genre a shot. Ellen then uses the Beats app, a streaming music service available through AT&T, to customize a dance playlist based on her mood and location, only to find a family of bears watching her every move. A wolf friend tells Ellen to push play and everyone dances happily ever after. After debuting the ad, Ellen gave everyone in her studio audience an LG phone so they could try the Beats app. See it here.

Volkswagen's Super Bowl ad isn't all puppies and sunshine. It's more angels and rainbows. While a father drives his daughter, he forces her to look up from her cell phone to show her that the family VW has hit 100,000 miles. The teenager could care less until her father tells her that a German engineer gets his wings every time a VW hits 100,000 miles. A fantasy sequence of German engineers sprouting wings while on the job takes place -- but, unconvinced, the daughter asks if rainbows shoot out their butts when a VW hits 200,000 miles. The spot ends with one unlucky engineer turning green… and red and yellow. See it here.

Jaguar asks an interesting question in its Super Bowl ad: Why does Hollywood cast Brits to play the evil villain roles? The question is wonderfully answered by three famous British actors, who have each played a villain or two in the past: Ben Kingsley, Tom Hiddleston and Mark Strong. Is it their focus, precision, eye for detail, the way they sound, their obsession with power, or the fact that they all drive Jaguars? All of the above. The spot uses the hashtag #GoodToBeBad, throughout the 60-second "Rendezvous," seen here.