This is going to be one tough tagline change to swallow. The infamous “Got Milk” tagline is being replaced with "Milk Life" in an effort to illustrate the nutritional importance milk plays throughout a person's busy day. "Got Milk" will continue to be used on a number of dairy programs, including the California Milk Processor Board programs. The first ad for the Milk Processor Education Program (MilkPEP) that features the new tagline launched Monday, featuring active people of all ages being propelled through the day thanks to milk's eight grams of protein per serving. The dog walker overwhelmed with animals, the mom chasing after her child, and the girl playing lead guitar in a band -- all complete their tasks with ease after adding milk to their breakfast routine. See the ad here, created by Lowe Campbell Ewald New York.

If you're looking forward to the March 3 season premiere of A&E's "Bates Motel" as much as I am, check out this creepy interactive website while you wait. BatesMotel.com shows the inside of the motel purchased by Norma Bates and her son Norman. The creepy catch is, the hotel is completely dark and users must use the flashlight app on their smartphones to illuminate the rooms. Connect to the site through a chat room created  after a four-digit code displayed on the desktop is entered on your phone. TVGla, the agency that created the site, visited the actual set of the show, shot footage of the motel, and aligned the website with themes from the show. As visitors travel through rooms, certain objects get highlighted, offering clues and links to more information about the series. Check out a video here to see how the site works.

ANZ Bank is a proud partner of the 2014 Sydney Gay and Lesbian Mardi Gras. The brand showed its support by giving ATMs in Sydney a makeover, transforming them from ATMs to GAYTMs. Withdrawing money has never been such a fun activity until now. The machines are bedazzled with rhinestones, denim, leather, fur and sequins. When users withdraw money, the screen might greet them with a handful of sayings, like "Hello gorgeous," "Cash out and proud" and "Happy Mardi Gras!" And each GAYTM dispenses rainbow-colored receipts. ANZ is also donating the ATM operator fees for non-ANZ cardholders from the GAYTMs to nonprofit organization Twenty10 throughout the campaign. See the GAYTMs here, created by Whybin\TBWA Melbourne.

"Life is a Beautiful Sport" is the new tagline for Lacoste and in its first-ever TV spot. "The Big Leap" is running in France throughout the Olympics and features a man's big leap in his personal life and how his mind perceives the life-altering moment: as if he's shirtless and atop a tall building, getting ready to jump. In reality, he's seated across from a woman at a cafe, sweating bullets. As the image imagined in his mind jumps from the building, cafe man is getting out of his seat, readying to kiss the woman. The inner man is free-falling by himself until he kisses the woman and is joined by her in a passionate, free-falling embrace. Too bad the woman in the cafe didn't look happy post-kiss. That was a downer. Watch it here. BETC Paris created the ad, produced by Wanda and directed by Seb Edwards.

Sound Lounge and Mister:-|Face created an online video to announce the call for entries for the Olives Awards. The annual event produces creative work that was initially scrapped and never produced. This year, the awards are accepting dead radio scripts and video concepts by April 11. The Grand Prize winners in each category will win $2,000. The 1:45 video, "Enter Me," is tongue-in-cheek and features men and women saying things like "I want to be entered," "Can you enter me right now?" "What can be entered?" and "Will it hurt?" See it here.

Lady Luck found a series of visitors to Los Angeles entertainment complex L.A. Live. As part of the California Lottery's "Luck Will Find You" campaign for its million-dollar California Black Exclusive Scratchers tickets, Lady Luck was brought to life via augmented reality -- and she was ready to dance. Lady Luck appeared on an LED screen at L.A. Live, selecting random pedestrians from a crowd and dancing with them. The selected folks couldn't see Lady Luck unless they watched her onscreen. Those not watching the screen would think these people were just dancing on their own. At the end of each segment, a moving four-leaf clover appeared onscreen for participants to catch in their hands. Once the clover was caught, a mysterious black box opened, revealing a scratch-off ticket for the participant. Watch it here, created by David&Goliath and V Squared Labs.

Last month, Sony Electronics launched “Join Together,” a 90-second spot that celebrated artists and engineers working together to create exemplary products. The follow-up to this ad is “Separate Together,” a four-minute documentary you have to see to believe. Part of the “Be Moved” brand campaign, the video brings together Bruce Zaccagnino, the creator of the world’s largest model railroad at Northlandz in Flemington, N.J., and Matt Albanese, a photographer who specializes in miniatures. The film takes place inside the 52,000-square-foot exhibit space. Seeing it in full scale is amazing, with its tiny towns, papier-mâché mountains that are three stories high, and hundreds of toy trains snaking through tunnels and past mountains. When Albanese visits with his Sony QX100, magic happens. The camera can fit into tight spaces, so many of the views came when the camera was mounted to a flatbed car and attached to a moving train. Watch it here. The film also lives at an experience site -- www.Separate-----Together.com -- and yes, the dashes should be there!  Wieden+Kennedy created the campaign.

Hefty is bringing sexy back… to trash day. In “Ultimate Garbage Men,” promoting Hefty’s ultimate garbage bags, three hunky garbage men and one hefty one, are picking up the trash, making housewives swoon and never getting a speck of dirt on their tight, white shirts. Fantasy, indeed. The men sexily sing the praises of Hefty’s ultimate garbage bags’ fresh smell and tight drawstrings, forcing one woman to get a grip on herself. See it here, created by Havas Worldwide Chicago.

Random iPhone App of the week: Sick of the selfie? Momentage is a photo-sharing app with a little more creativity and emotion. The app lets users create a "moment" to post on social networks. Rather than taking a quick selfie and posting it online, users of Momentage can combine photos, videos and SoundImages to create more of a storytelling experience. The app aims to connect creatives who share a passion for expressing themselves through pictures and videos. The app is available for free in the App Store. Download it here.