I think I
found the series I need to binge watch, stat. "Game of Thrones" fans, bookmark this site. Fans of the hit HBO series who are counting the days until the Season 4 on April 6 can
begin each day viewing a "Beautiful Death." In total, the site will post 30 days of beautiful deaths, one for each episode to date. Artist Robert M. Ball
created the 30 illustrations that pay homage to the most poignant death of each episode. The site was inspired by the show's fans that regularly submit art to the show's Tumblr page. Be sure to find
the Easter eggs in each illustration. HBO is also encouraging site visits through Twitter, using the hashtag, #BeautifulDeath. 360i created the campaign.
Cracker Barrel Cheese launched a TV spot that encourages late night snacking... with a catch. Viewers see a man enjoying a midnight snack of Cracker Barrel cheese on crackers, washed down
with red wine. The voiceover begins by describing how the brand makes their cheese differently than its competitors, by adding cream for a smooth texture, for example. An odd twist is revealed at the
close of the ad, when viewers realize the ad wasn't filmed on a soundstage but inside a stranger's house that wakes up and chases the cheese-loving intruder out. Watch "Late Night" here, created by Droga5 New York.
To promote the Canadian Film Fest, running March 20-22 in Toronto, JWT Canada created a three-minute video that profiles an A-list Canadian actor who chooses to work in Canada because
of the quality of the country's films. Antoine Zombe used to be a struggling actor, but he's always been a bonafide zombie. At the beginning of his career, Zombe was losing zombie roles to non-zombie
actors because he was too polite. Even Canadian zombies are nice. In one movie scene, Zombe broke character and held the door for his fellow zombies to walk through. Once he channeled his true zombie
nature, the roles kept coming. You might have seen Zombe in "Eating Private Bryan," "Rest in Pieces" and "Raging Zombie." Now, Zombe is eating brain with maple syrup between takes and working in
Canada, where "great films that happen to be Canadian" are made. See it here.
The Toronto Silent Film Festival, running from April 3-8, and Cossette have teamed up again with a campaign that meshes something old (silent films) with present-day
technology (Instagram). Last year, the agency created Instagram silent film trailers. This year, to celebrate Charlie Chaplin's Centenary, the
Instagram time machine was created: a series of linked images on the festival's Instagram account (@TSFF2014) that turned the typical Thumbnail Mode into a
flowing, interactive timeline of Chaplin’s life in movies, using video clips and fun biographical facts. For example, Feb. 2 marked the 100-year anniversary of when Chaplin first appeared
in film. Check out a video of the timeline in motion, here.
Sony PlayStation launched a 90-second TV spot promoting the March 21 release of "Second Son," the third game in its popular inFAMOUS series. The video depicts a locked-down
city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP). Rowe leaves a trail of breadcrumbs for the DUP to find him, in
the form of graffiti painted on buildings, cars and some unlucky DUP members. Those who follow the painted arrows and pass police cars with the words "warm" and "warmer" painted on the windshields,
come across a bull's-eye in the street. It's there where the DUP comes face-to-face with Rowe, who disappears skyward like a rocket -- with devastating explosions and destruction -- before agents can
fire upon him. "Greatness Awaits," closes the ad. "Enjoy your power." Watch the video here, created by BBH New York.
Intel launched a third
video in its "Look Inside" platform, featuring Not Impossible Labs founder and CEO Mick Ebeling and his quest to create prosthetic arms for a boy in Sudan. "Look Inside: Mick Ebeling" follows "Look Inside: Erik Weihenmayer," telling the story of adventurer Erik Weihenmayer, who, despite being blind, has climbed Mt. Everest and all
Seven Summits, and "Look Inside: Jack Andraka," which chronicled the story of 15-year-old Jack Andraka's discovery of an early detection method
for pancreatic cancer. After Ebeling read a story about a young boy who lost his arms during a bombing raid in Sudan, he used technology, namely 3D printers, Intel 2-in-1s and spools of plastic, to
create prosthetic arms for Daniel, allowing him to feed himself for the first time in two years. Ebeling did more during his time in Sudan. He, along with Intel, set up a 3D prosthetic printing lab
and training facility in Sudan's Yida Refugee Camp so folks in Daniel's village could continue to make prosthetics for others. Watch the video
here, created by Venables Bell & Partners and directed by Lucy Walker.
Deutsch
LA has created a TV ad for a startup flower delivery service called TheBouqs.com as part of the agency's Side Project Project, where it backs employee projects with agency
resources. TheBouqs.com is an online flower buying site and side project of Deutsch LA's senior copywriter David Plafchan. "Be a Better Guy" illustrates the little reasons why guys should focus on
improving themselves and showing how much they care with an unexpected flower delivery. Leaving the toilet seat up, using a flat iron to make grilled cheese sandwiches or building a beer pyramid in
the living room are just a few reasons to smooth things over with a beautiful flower bouquet. Watch it here.
7UP launched "Light it Up," an ad featuring DJ Tiesto that's part of the #7 x 7UP campaign that features seven
electronic dance music artists. The ad, from Deutsch LA's DLAtino multicultural marketing practice, targets Latinos with an ad in English, not Spanish. The spot was shot in a hillside
village in Valparaiso, Chile. The village was rewired to light up and the performance space built was later donated to the village as a park. Tiesto played for three consecutive nights from dusk to
dawn, with fans sleeping in the streets.
Random iPhone
App of the week: I've always been bad at the staring contest game. I have absolutely no chance of defeating this app in a battle not to blink. Then again, neither does anyone else. Goodby
Silverstein & Partners created "The Dali Staring Contest" app for its client, The Dali Museum in Florida. The object is simple: go face-to-face with Dali and try not to blink.
Since each player is competing with a picture of Dali, or another opponent, like a giraffe, using iPhone's front-facing camera, there's no chance of winning. The app is also supported by
mirror decals inside the museum's bathroom that pit "You vs. You." The app is available for free in the App
Store.