Lay’s chips has launched a global ad campaign starring global superstar soccer player Leo Messi. In it, Messi walks the streets of Brazil eating a full-sized bag of Lay's. He is stopped constantly by fans, who are taking countless selfies with the soccer star. Messi soon realizes that his bag of chips is empty; the fans wanted more than just a picture. This forces Messi to approach a tourist eating Lay's and ask her for a picture. Watch it here, created by BBDO. The campaign will run in more than 60 countries around the world.

The latest ad from State Farm's "Born to Assist" campaign features NBA player Chris Paul and his longtime friend Stephen Curry, who has a cameo at the end.  "Future of the Assist," a 60-second spot, launched during the Clippers-Warriors playoff game over the weekend. Paul and Curry are friends off the court and rivals on the court. The ad features Chris Paul and his fictitious twin, and State Farm agent, Cliff Paul, teaching their young sons how to be of service on and off a basketball court. L'il Chris is a basketball prodigy while L'il Cliff helps neighborhood kids insure their tree houses. L'il Cliff has his own State Farm branch... on an actual tree branch. The spot ends with Curry riding an escalator with a man that could be his nerdier long-lost twin. See it here, created by Translation.

Foot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Lillard shares his career goal in the "Foot Locker Approved" campaign: not to be that athlete who, despite immense talent, doesn't win a championship ring. Unfortunately, Lillard puts his foot in his mouth as Barry Sanders and Ladainian Tomlinson, two talented NFL stars who never won Super Bowl rings, are seated next to him. Lillard digs his hole deeper insisting he was talking about NBA rings when the camera pans to Chris Webber, an NBA star who never won a championship ring. To make matters even worse, Lillard further explains that he doesn't want to be that basketball legend who goes to the NBA finals over and over, never to win a ring. And in walks Karl Malone, who went to the NBA finals three times but never won, with burgers for everyone. The ad, seen here, and created by BBDO New York, will run heavily during the NBA Playoffs.

Have you ever wondered what the world's greatest invention was? If you guessed electricity, smartphones or indoor plumbing, you'd be wrong, according to a TV spot for Ball Park hot dogs. A patriotic host asks viewers what the greatest invention was. It's not the cotton gin or electricity, much to the disappointment of Eli Whitney and Benjamin Franklin, but Ball Park's new line of premium hot dogs. Park's Finest are all beef, nitrate-free and seasoned with hickory smoke. "So American You Can Taste It," closes the ad, seen here and running on Food Network, HGTV, TBS, TLC and ESPN. Y&R New York created the campaign.

Lowe Roche created an installation this month at The Beverley Hotel in Toronto on behalf of The Missing Children's Network. The installation used more than 1000 usable Missing Kids Stamps to create a piece that illustrates the power a single stamp can have. The stamps featured the faces of missing kids Melina Martin, Maisy Odjick, Tommy Clement-Pepin and Karar Al-Meiky, and were removed by passersby for use on their next piece of mail. As more and more stamps were removed, a bigger picture was revealed; that of another missing child. "The more we use Missing Kids Stamps, the easier it is to spot a child," read the installation. See it here. This year alone, two children who were also featured as part of this effort, were reunited with their families.

The Source, a consumer electronics and wireless retailer in Canada, launched a fun TV ad using the brand's "I Want That" tagline. In the ad, a man hears some '80s tunes coming from his neighbor's yard. He looks over the fence to find his neighbor break dancing. Neighbor's taste in music might be dated, but his bluetooth speakers are anything but. The man spies the speakers, mouthing "I want that" under his breath, only to have an employee from the Source appear from his shrubs to gift him a pair of Monster speakers just like his neighbor's. Watch it here, created by Juniper Park Toronto.

Guitar Center launched "The Greatest Feeling on Earth," a TV spot starring Questlove as the brand's first artist ambassador. This is the first time Guitar Center has launched a brand campaign only for itself. In the ad, Questlove describes his upbeat emotional state when he plays drum and sees how his musical creativity alters the mood of those watching him play. He considers this euphoria the greatest feeling on earth. Guitar Center doesn't just sell musical instruments. It sells the uplifting, positive feelings one has when playing music. See the ad here, created by Pereira & O'Dell.

Random iPhone App of the week: Think of the RealPlayer Cloud as a Dropbox for your videos. The free app allows users to privately share videos with friends and family, back content up in the cloud, and watch or download videos onto any device or screen. RealPlayer Cloud is compatible with Chromecast and Roku, so users can watch videos on TV, home-movie style. The app offers 2GB of storage for free and additional storage can be purchased in-app. Download the free app here.