One sign that you're getting
old: you want to drink a light beer and you care about how it tastes. Corona Light is targeting adults -- think thirtysomethings -- who want to drink a light beer that tastes like
beer. In "Bar Epiphany," a man walking through a bar realizes that he appreciates his more mature surroundings, where adults can converse with
one another without yelling over loud music and light beer can be ordered in draft form and actually taste like beer. A "smoking-hot brunette" catches the man's eye and he's more than confident he'll
be taking her home that night. Spoiler alert: he will, because the woman is it's because she is his wife. Goodby Silverstein & Partners created the campaign.
To support World Autism
Awareness month, BBDO NY and Autism Speaks have partnered to create an atypical 60-second commercial to encourage parents to look for the early signs of autism,
because early intervention can make a "Lifetime of Difference." Interestingly, the 60-second PSA is really four 15-second spots seamlessly woven together to tell the story of a family with a child
with autism. The first effort comes from Autism Speaks, illustrating the importance of an early autism diagnosis on a child's developmental upbringing. The next ad, for Band-Aid,
shows the autistic toddler getting a scrape on his knee. Next, the middle-school-age son comes home from school and eats a bowl of Campbell's soup. The final ad shows the son
graduating from high school, receiving a tablet, powered by AT&T Wireless, as a gift. "You just saw how early diagnosis can make a lifetime of difference," closes the ad. "Watch
again and learn the signs at www.autismspeaks.org/signs." Each brand involved in the PSA is a BBDO NY client. Watch it here.
Booking.com is launching a global TV campaign highlighting an uptick in women taking solo vacations. "Brianless" showcases a woman named Jen in a happy relationship with a man named
Brian, but there's a small catch: Brian hates the water and seafood -- two things Jen loves. So, she books a solo vacation at a beachside resort where she rides a horse on the beach and eats seafood
that goes from ocean to table. Jen misses Brian, but she's having an experience of a lifetime. See it here. The ad,
created by Wieden+Kennedy Amsterdam, is currently running in the U.S. and U.K. It will launch in Australia and Canada beginning in May.
I thought this 1:45 video
was a music video, not a tourism campaign for the South Australian Tourism commission. "Breathe" promotes the Adelaide region, although the most I can gather is that the Adelaide
region is known for its wine country, museums, football stadiums and mountain views. The video features singer Emma Louise, singing a haunting rendition of INXS' "Never Tear Us Apart" throughout the
video, but she also has an astronaut alter ego, and that's where the video loses me. Great singer, great song, but too much astronaut and not enough info on the Adelaide region, which I'd like to
think is important in a tourism ad campaign. Watch it here. KWP! Advertising created the campaign, directed by
Jeffrey Darling from Moth Projects.
Nissan
Pathfinder launched a TV spot during the NBA playoffs on TNT where a father and daughter car ride becomes more of an updated rendition of Noah's Ark, as they brave stormy elements to collect
pairs of wet animals and bring them to safety in their Pathfinder. Cats, mice and sheep take shelter, along with unexpected animals like penguins and kangaroos. All animals and humans fit comfortably
in the Pathfinder until they reach their final destination: a dry, sunny countryside with a rainbow in the background.
Watch
it here, created by
TBWA/Chiat/Day LA and directed by
Peter Thwaites.
I'm fairly certain this hashtag is longer than
140 characters. A&W Restaurants added a large, new sandwich called the "Hand-bread Chicken Tender Texas Toast Sandwich" to its menu and is promoting the hefty sandwich with a hefty hashtag, one
that far surpasses the 140-character limit on Twitter. Essentially, it's the opposite of what users are encouraged to do on social media and that's use short, swift hashtags, if any, to get a point
across. A 15-second TV spot promoting the sandwich and accompanying hashtag features a voiceover trying to say the entire hashtag in one breath. He needs to work on his cardio. Watch the video here, created by Cornett IMS. And here's the hashtag:#supertastylargeandinchargetexastoast
twohandwichmadewithdeliciousonehundredpercentwhitemeat handbreadedchickentendersandyourchoiceofclassicorspicy papasauceeithewayyoucan'tgowrong wowthatsoundsgoodyouneedtotryoneit'sonlyavailablefor
alimitedtimeI'mgoingtohaveto gogetonemyselfareyoustillreadingthis seeyouatA&W.
Golf is hard for newbies like me, yet
somehow still enjoyable. That's the tone the PGA of America used in its TV campaign promoting a Web site, www.GetGolfReady.com, where
golfers in training can find local facilities that offer five lessons starting at $99. In the first ad, friends and family members are enjoying a day on the golf course, despite bad putting, swinging
and multiple visits to the sand trap. The golf games might be bad, but everyone is still having a "perfect day." See it here. The next ad
features golf balls that traveled off the green and into tall grass, a large tree and the dreaded sand trap. No one really cares though, because the company is great and they're on a golf course,
enjoying some time off. Watch it here. Ammirati created the campaign.
Random iPhone App of
the week: There is a lot of great TV to watch, so All Media Network launched SideReel, a free app that lets TV fans keep track of their favorite TV series,
offering ways to find, track, and watch shows on an iPhone or iPad. SideReel features Tracker, a catalog of shows and episodes that users can personalize with their favorite series. Users can also
discover new shows by searching SideReel's content library by genre. For any tracked series, users can receive alerts when new episodes are airing, mark off watched episodes, and find sources, such as
iTunes and Hulu Plus, to stream episodes. SideReel features more than 27,000 shows and 100,000 episodes, so start organizing and carve out some TV time. Download the app here.
Tropicana
Canada launched a new product, Tropicana Farmstand, that tastes like fruit juice but also contains one serving of vegetables. It masks the unsavory taste of vegetables, making it a hit
beverage for young kids. In "Ninja," a young girl maneuvers through her house like a ninja. She's on a mission: reach the refrigerator and drink a glass of Tropicana Farmstand. The mini ninja hides
under a rug in the living room and the dining room table undetected, like the serving of veggies found in Tropicana Farmstand. Mom finds the happy ninja in the kitchen drinking a glass of juice.
Mission accomplished. See it here, created by Juniper Park, Toronto.