Mr. Peanut is launching a new line of Planters peanuts that are full of protein, flavor and attitude. Take the husband in need of alone time in "Salon." He's not afraid to tell his wife that he needs some "me" time in the form of a mani and pedi. See it here. A woman noshing on salted caramel peanuts exudes both a salty and sweet attitude when questioned about a work presentation she spent all night creating. One co-worker dislikes her use of sound effects, so, not surprisingly, he gets the salty attitude. She showers her other co-worker with compliments, prompting him to agree with her use of unneeded sound effects. Watch it here. Need some pep in your step? Check out powerofthepeanut.com to harness some peanut power. TBWA\Chiat\Day NY created the campaign.

The latest ads for Kraft Macaroni and Cheese are told from the perspective of two young kids who are wise beyond their years. In "Pregnant," a woman on bed rest asks her husband for some Kraft mac and cheese. He makes the meal, but rather than take it to his wife, he eats it himself. Even his young son can't believe it. See it here. In "Babysitter," a young girl has a hard time sleeping because her nightmare has come true: her babysitter is eating her Kraft mac and cheese. Big mistake. Watch it here. CP+B created the campaign.

Bubba Watson is a great golfer, but I'd think twice about letting him cook in my kitchen. Watson stars in the latest ad for Bojangles' Restaurants. The ad focuses on the delicious Bojangles' Breakfast Biscuit, which is always made from scratch by an official biscuit-maker on staff. Watson competes against a Bojangles' biscuit-maker in a cooking competition that's similar to shows like "Top Chef" and "Chopped." Watson uses a golf club in place of a rolling pin and shoots his biscuit dough into a stove. His only problem is, he forgot to open the stove, so his dough is stuck to the outside. The biscuit-maker easily wins and Watson concludes his loss by hitting a freshly baked biscuit and watching it explode. Watch it here, created by BooneOakley, Charlotte.

Starburst candies are juicy, but just how does it happen? Magic? A little man with a flavor injector? Tiny jets? In one of two new ads for the brand, tiny jets are an actual possibility. In the ad, seen here, two caterers ponder how Starburst candies get their juicy flavor. One caterer says it's tiny pilots in tiny jets who shoot flavor inside each candy. The next scene shows a fighter pilot maneuvering through a house to shoot flavor into a Starburst before it's eaten. The pilot does his job, only to be taken down by the family dog. The music, the pilot and the danger give the scenario quite the "Top Gun" vibe. Two college students get economical when it comes to their guess on Starburst's juiciness. Flavor is imported from the "land of intensity," where over-muscled men and women load barrels of juice onto monster cars. Someone is going to pop a vein or a bicep. Watch it here. DDB Chicago created the campaign.

Talk about a game-changer. A billboard that purifies air in construction zones? It's real and it's in Peru. There's a construction boom taking place in Peru but with that comes polluted air that nearby residents and construction workers are exposed to. The University of Engineering and Technology in Peru (UTEC) is building a campus, so technically it's part of this pollution problem. It also is part of the solution. UTEC teamed up with FCB Mayo to create a billboard that removes dust, metal and stone particles from the air, purifying it more than 1,200 trees could. The billboard was erected in the middle of the construction site, absorbing the polluted air and filtering it through a water system that emits clean air that's fit to breathe. The billboard can produce 100,000 cubic meters of clean air a day. The clean air reaches a five-block radius. See it here.

First there was a billboard that purified polluted air. Now, there's a book that makes water clean and safe for human consumption. DDB New York and WATERisLIFE launched "The Drinkable Book" that not only educates people about water sanitation, its pages can be torn out and used as filters to make otherwise filthy water safe to drink. "The Drinkable Book" is made from a new type of paper invented by McGill University & University of Virginia chemist Dr. Theresa Dankovich that works like a coffee filter. Each page of the book is coated with silver nanoparticles, which kill diseases like cholera, E. coli and typhoid. Once water passes through a filter, bacteria is reduced to a level comparable to our own drinking water. The educational content on each page is printed in food-grade ink in both English and Swahili. Each book contains 24 pages, with two filters per page. The books cost pennies to produce and a single book can provide a person with clean water for four years. Check out a video of how it works here.

To players and fans, soccer is magic. Gatorade launched a global TV ad starring Leo Messi, Landon Donovan and the secrets behind soccer. Hint: it involves exercise, hard work, practice, hydration and positive energy from fans. The campaign, "Unreal is made of real sweat," will run in Brazil, the U.S., Mexico and Costa Rica, along with several other countries across Latin America and the Asia-Pacific region. The first video from the campaign shows athletes training hard with an unlikely song playing throughout: "Bibbidi-Bobbidi-Boo" from Disney's "Cinderella." The tune is timed perfectly with the athletes training together in a synchronized formation. The spot ends with the start of the big game each player has been training for. Watch it here. Lew'Lara\TBWA created the campaign, in partnership with TBWA\Chiat\Day LA. David Banner remixed "Bibbidi-Bobbidi-Boo."

Just how low can Guaranteed Rate go? In a national TV spot, starring Ty Pennington, the mortgage company scored one family a ridiculously low mortgage rate. When Pennington drops by to see the family's house, he notices that each family member now sports a Barry White-esque voice to illustrate just how low their mortgage rate is. The family was able to buy a house with bedrooms for each child -- and when the baby wakes up from a nap, it doesn't cry, but instead moans like Chewbacca. I'd get that checked out. See it here, created by Olson.

Random iPad App of the week: This is very cool. The Massey Lectures Series has been transformed into a rich iPad app that includes close to 200 hours of text, audio lectures, interviews and images. Users can learn more about selected Massey authors, ask questions, share ideas or respond to another reader's in-line comments. Notable Massey Lecturers include Northrop Frye, Noam Chomsky, Margaret Atwood, Doris Lessing, Stephen Lewis, Thomas King, Margaret Somerville, and Wade Davis. The Massey Lectures iPad app is available for free, with the option to purchase the book and lectures individually or in curated bundles of similarly themed topics. At launch, six books will be available: "Blood: The Stuff of Life" by Lawrence Hill; "The Universe Within: From Quantum to Cosmos" by Neil Turok; "Payback: Debt and the Shadow Side of Wealth" by Margaret Atwood; "The Ethical Imagination: Journeys of the Human Spirit" by Margaret Somerville; "Race Against Time: Searching for Hope in AIDS-Ravaged Africa" by Stephen Lewis; and "The Truth About Stories: A Native Narrative" by Thomas King. Download the app here, created by Critical Mass.