Now this is a workout I can get behind. Marshawn Lynch, running back for the Seattle Seahawks, found a creative way to get through tough workouts: Skittles. This is the first in a series of Skittles ads with NFL tie-ins. When the Seahawks won the Super Bowl earlier this year, Skittles created a limited edition "Seattle Mix" to honor Lynch. In the ad, Lynch survives hard workouts by incorporating Skittles into various exercises. When Lynch is riding a stationary bike, for example, there's a bag of Skittles hanging just out of reach. When Lynch lifts weights, they are see-through and filled with thousands and thousands of Skittles. Now that would be a fun contest: guess how many Skittles Lynch is lifting! Even the weighted sled Lynch is moving is packed with a clear box of Skittles. Watch the ad here, created by Olson Engage.

NFL players definitely have a sweet tooth. When Johnny Manziel is hungry, he goes from Johnny Football to Johnny Jamboogie in the latest "You're Not You When You're Hungry" for Snickers. We see a different side of Manziel as he becomes an aerobic instructor to a group of women when his energy fades. Johnny Jamboogie teaches the women dance moves and arm circles, all while wearing a headband, tights and a tanktop. He's rescued by a teammate with a Snickers and leaves the aerobic studio wondering who all the Lycra-clad women are. See the ad here, created by BBDO New York.

Bissell employee Ravi Dalchand is a shoe-in for employee of the year. Hopefully his prize includes a round of vaccinations. To prove how efficient the Bissell Symphony All-in-One Vacuum and Steam Mop cleans floors, Dalchand, senior brand manager of Bissell Canada, used it to clean a subway platform and then ate off it. The gross factor here is through the roof, though apparently the floor was clean enough to eat off. The video was filmed in Toronto at the Bay and Bloor subway station. Dalchand dumped a container of pasta on the section of the floor he'd just cleaned and started eating. Just hearing the fork clang on the floor was enough to make my stomach turn -- but what really topped the charts was Dalchand sopping up the remaining sauce with a piece of bread. Once finished, he looks at the camera and says that he 100% stands behind the Bissell product. One thing I wish was mentioned in the video is that Bissell markets the Symphony as a product that "kills 99.9% of germs and bacteria on hard floor surfaces." See the video here, created by KBS Toronto.

Talk about a chatty Cathy: a water fountain that talks back. Y&R New York and VML New York created a Drink Up Fountain for the Partnership for a Healthier America's Drink Up initiative that encourages people to drink more water. When someone's lips touch water, the fountain talks. When that person steps back in shock when the fountain speaks, the voice stops. The Drink Up Fountain looks like any other water fountain you might see at a park. This one happens to be at New York City's Brooklyn Bridge Park and spouts out things like "Kudos on the water" or "Are you a sipper or a gulper?" to unsuspecting drinkers. Watch a video of the talking fountain here.

Dining in complete darkness has always intrigued me -- but what about heading to your local coffee shop only to find it shrouded in complete darkness? Would you even attempt to go in? This was the conundrum facing regulars at the Tim Hortons in L'ile-Perrot, Quebec. The entire building, logo included, was wrapped in black, even a jeep in the parking lot. Adventurous customers tried the door and entered a completely pitch-black coffee shop. A staff member wearing night vision goggles guided consumers to the counter by voice. Once there, each person received a cup of Tim Hortons new dark roast, relying only on their sense of taste to enjoy it. It's the brand's first new roast in fifty years. Watch the video here and search Twitter using the hashtag #TimsDark to see additional reactions. JWT Canada created the campaign.

I'm so happy the "Got Milk" tagline is back for the California Milk Processor Board. Two ads give kids a look at their future selves, depending on whether they drink milk throughout their childhood. "Champion" begins with a young girl drinking juice at the grocery store. She's approached by a frumpy, run-down woman. Kidnapper? No, it's her future self because she didn't drink milk as a kid. Once the present version of the girl starts drinking milk, her future version does a 180, becoming a world-class, medal winning track and field athlete. Seeing this, mom fills her grocery cart with milk. See it here. "Brave" is a bit more serious. The voiceover is a young boy, telling his mother that he's afraid to drink his milk and go to sleep because he's afraid of the dark. Mom asks the boy to name people who make him feel brave and he mentions firemen because they rescue people from burning buildings. While this conversation takes place, the adult version of this boy, now a fireman, rescues a young child from a burning building. "What you say with a glass of milk lasts forever," closes the ad, seen here. Goodby Silverstein & Partners and Grupo Gallegos collaborated to create the campaign.

CP+B launched "Most Valuable Players," the first TV spot for NBA 2K15, the latest version of the NBA video game simulation series. The game, available Oct. 7, features NBA MVP Kevin Durant on the cover. A pretty good year for Durant. The ad features snippets of Durant's emotional MVP speech interspersed with actual NBA 2K gamers reciting portions of his speech. The spot also includes vignettes from the actual game and closes with Durant himself stating, "but we are here," despite the trials and tribulations he and the gamers endured on the court. See the ad here, directed by HAM.

Nature Valley has launched a sweet two-minute online brand video that follows a group of children from the Boys & Girls Club in Canada. The city-dwelling kids don't have a chance to become one with nature too often, so they were pleasantly surprised to discover their typical day on a playground would be replaced with hiking, a scavenger hunt and catching frogs. "A little nature goes a long way," closes the video. "It's time to rediscover it." Watch "Field Trip" here, created by Tribal Worldwide, Toronto.

Random iPhone App of the week:Stones Throw Records, an underground hip-hop label, and headphone company AIAIAI have launched "World Premiere," an iPhone app and Rap Mic contest, with the winning track being released as a 7" vinyl record by the label. MCs are invited to rap over Stones Throw's first record, "My World Premiere" by Charizma & Peanut Butter Wolf, with the winner receiving a vinyl release by winter. A nice use of new technology to promote old-school technology. Once users download the app and connect their headset to their iPhone, let the rapping begin. When the rap is recorded, upload the track to the app. Users can listen to all uploaded raps at www.myworldpremiere.com.Download the free app here, created by CP+B Scandinavia.