What would Thomas Edison think of GE's reinvented light bulb? The GE Link bulb allows users to control lighting via smartphone, Wink hub and app. To promote the lighting enhancements, Jeff Goldblum stars in a two-minute over-the-top ad that has a cheesy infomercial feel to it, which is why it works. I was waiting to hear that users could "set it and forget it," but to no avail. Goldblum's character describes the importance of good lighting. Goldblum himself ages a good 25 years when the lights go off. He explains how the GE Link bulb is luxury at an average Joe's price. "Now you can kiss your horribly-lit, non-successful life, goodbye," says Goldblum. The infomercial also touts the ease of installation for the Wink hub and light bulbs. But don't take Goldblum's word; this infomercial comes complete with testimonials from regular consumers who can set their lights on a timer or adjust all lighting at once. Watch it here, created by BBDO New York and directed by Tim Heidecker and Eric Wareheim. The video is currently running on select cable TV and digital channels.

True Religion launched an online and cinema campaign that plays off the line: "May I Be So Bold." The jean and apparel company's version skips the niceties and goes straight to "Be So Bold." The video begins with a group of friends walking into a bar. And, as Prince once sang, they "walked in through the out door." Immediately, this group's entrance is noticed. Just about every member of the slow-swaggering entourage is clad in demin, eyeing the bar's clientele. This group is looking for a fight and they find it at the back of the bar. This isn't your typical bar fight, for this battle is waged on a Ping-Pong table. The dive bar transforms into a place to be as two men draw a decent-sized crowd for a game of Ping-Pong. See it here, created by 180LA.

Skittles has launched its first-ever Halloween ad, which surprises me because the mini bags of Skittles are an ideal Halloween treat. "Web" was created as both a 15-second TV spot and 45-second online-only version. The short ad is so-so and the extended version is the one to watch. The 15-second spot sees a trick-or-treater, dressed as a mummy, stuck in a spider's web, attempting to reach Skittles bags. His friend dressed as Dracula asks if he wants help and a large spider replies "go for it." See it here. The extended version continues after this moment, with the spider adding that he would help the boy down if he got stuck. This moment led to a lifelong friendship between boy and spider, sharing holiday meals, playing games and riding matching motorcycles. But this is a Halloween ad, so everything that just transpired isn't real. The spider admits that he actually ate both boys and laughs heartily recalling the incident. Watch it here. DDB Chicago created the campaign.

Rob Lowe is so good-looking that even his so-called creepy self isn't that horrendous in an ad for DirecTV. Lowe, a DirecTV user, stars in two ads that illustrate what Rob Lowe might look like if he had cable TV instead. "Creepy Rob Lowe" watches people swim at the rec center when his cable goes out and smells people's hair in a dark movie theater. Heartthrob Rob Lowe needs only to stress about what tea to drink while watching his favorite show. See it here. The second ad shows a hands-down, "Less Attractive Rob Lowe." The picture quality between DirecTV and cable is the difference between Rob Lowe in a tailored suit or Rob Lowe with a beer belly, unibrow and thinning combover. Watch it here. The best part of the campaign? The theme from "St. Elmo's Fire" closing out each commercial. Grey New York created the campaign, directed by Tom Kuntz.

#Bendgate, when an iPhone 6 Plus bends when placed in a person's pants pocket, might just be a bigger social media phenomenon that actual, global problem. Whatever the case, it's been interesting to see what brands jumped on the #bendgate bandwagon and created on-the-fly, real-time responses on Twitter. Here's a look at the most memorable.

1. KitKat: The brand did more than release an amusing photo of a KitKat breaking in half with the caption: "We don't bend, we #break." The company took it a step further and launched a Tumblr feed with pictures of items that can either bend or break, like a hot dog, or the hearts of every person who camped out for an iPhone 6 Plus.

2. Slim Jim: Another snack to take on #bendgate, Slim Jim illustrated how its product bends, but that's okay. A bent Slim Jim is depicted alongside copy: "Safe in your pocket, safe in your mouth." When it's not bent, Slim Jim measures in at 50 "meatimeters."

3. Pringles: If someone received a can of Pringles without curves, we might have a #flatgate on our hands. The brand posted a side-view of a Pringles asking followers: "What's wrong with a little bend?"

4. Coors Light: Cans don't fare well in closed quarters, like this Coors Light can. "Man, we've really gotta stop keeping cans in our front pocket."

5. Coca-Cola: The company's Twitter feed in the U.K. accentuates the positive, highlighting its glass and plastic curves throughout the years. "We've only ever had curves in all the right places."

6. LG Mobile USA: Finally, someone from the same industry poking fun at Apple. Not to mention the ideal moment to promote a mobile phone "that doesn't bend, it flexes... on purpose." Well played, LG.

7. Oxfam UK: Now here is a company that I never expected to see trending throughout #bendgate, but what a smart way to draw attention to more serious issues. "Our lifesaving water kit is flexible in all the right places, so we'll never have a problem like #bendgate."

8. Amnesty International: Another organization that I never expected to see here, but its tweet and picture speak volumes: "Let's bend something that truly matters" is placed next to the bent iron of a prison cell.