Uncle Ben's wants parents to care as much about teaching their children to cook as they do about their education in school. "HomeworkDirect" is a 2-minute video running online that shows families at a trade show learning about new educational resources. One company asks for a handwriting sample so it can do kids' homework for them. Parents are appalled. Kids want to know where to register. As parents talk about how they want kids to learn for themselves, the twist is revealed: "HomeworkDirect" employees ask parents if they've been teaching their kids how to cook. The answer is always "no." The video aims to position the importance of teaching kids to cook at a young age as similar to teaching reading and writing. See it here, created by BBDO San Francisco.

George Clooney stars in his first U.S. campaign for Nespresso, alongside Danny DeVito. The 90-second ad features the actors on a movie set. Clooney's dressed as a general to DeVito's Napoleon. Clooney drinks fancy pants Nespresso coffee while DeVito grabs java from a traditional coffee pot. Needless to say, DeVito wants in on the Nespresso lifestyle. Clooney takes DeVito under his wing, adding sophistication and good taste to DeVito's life. There's measurements for a tailored suit, tango lessons, knowledge of art history and proper wine tasting. Finally, DeVito is ready for Nespresso and it shows. A beautiful blonde on set, dressed in a beaver costume, asks DeVito to teach her the Nespresso lifestyle. And the circle continues. See it here, created by McCann New York.

Winter is coming, and Nike athletes welcome the season with open arms and fancy apparel in "Snow Day," a two-minute video that kicks off the #GetOutHere campaign. While many of us, myself included, head indoors and exercise when the temperature drops, Nike athletes embrace the change in weather. Football players Rob Gronkowski and Ndamukong Suh lead two all-star teams of athletes in a competitive game of tackle football, following an overnight blizzard that shuts down a city. Other athletes featured include Odell Beckham Jr., Le'Veon Bell, Eugenie Bouchard, Antonio Brown, Elena Delle Donne, Marlen Esparza, Paula Findlay, Lauren Fisher, Paul George, A.J. Green and Steven Stamkos. "Snow Day" launches during "Thursday Night Football," when the New England Patriots take on the Miami Dolphins. Watch it here, created by Wieden + Kennedy Portland.

When Carlsberg beer created "Beer Beauty," a line of male grooming products earlier this year, the shampoo, conditioner and body lotion sold out in less than a week. To support the Movember Foundation and to raise awareness of men's health issues, Carlsberg launched a series of shaving products, each made with freeze-dried beer. "Beer'd Beauty" can be purchased online and consists of a shaving gel, aftershave cream and moustache cream, with proceeds benefiting the men's charity. Watch a video of the products being made and tested on bearded subjects here. CP+B Scandinavia created the campaign.

Where was I last month when Nike launched "Shout," a 5-minute video that celebrates the brand's long-term relationship with the University of Oregon by recreating the famous toga party scene from "Animal House"? Otis Day and the Knights originally performed "Shout" in the movie, and they're back for the video, still shouting. Actors are replaced by famous University of Oregon alumni, so watch out for actor Ty Burrell, ESPN anchor Neil Everett, former football players Ahmad Rashad, Dan Fouts and Anthony Newman, and track stars Galen Rupp and Mandy White, among many other athletes. Watch the video here, created by Wieden + Kennedy Portland. It's worth the five minutes.

ARCO Gas gave superfan Alfredo Garcia something better than the royal treatment: he was given superhero treatment and turned into a comic book hero named ARCOMAN. In a two-minute video, viewers are introduced to Garcia, an avid marathon runner, comic book fan and retired Air Force colonel. Garcia and his girlfriend run together, attend comic book conventions together and enjoy retired life. Garcia also has a penchant for posting selfies while pumping gas at his local ARCO, and this is how the brand first learned of him. ARCO surprises Garcia at his home with a custom comic of ARCOMAN and "The Red Spark," a character representing Garcia's girlfriend. Watch the feel-good story here, created by RPA.

Random iPhone App of the week: Looking to plan a vacation, but not sure where to go? Feeling uncomfortable about asking your friends for suggestions? Hitlist is an app to help. It not only gathers results for traveling on the cheap, it also gathers recommendations from friends via a user's social networks. The app also curates "Best Of" lists of destinations under categories like Unforgettable Honeymoons, Cities for Foodies and Beach Towns, depending on where you live. Lists will vary by person based on their main location. The app also ranks places that are popular with travelers from your home airport. Destination and category searches can all be saved and monitored for price changes. Hitlist notifies users when/if prices drop. Download the free app here.

Men who tuck in their shirts make more money, are happier, and date more than non-shirt tuckers, according to a "scientific" study commissioned by Fruit of the Loom. The brand refers to this phenomena as the "Tuck Effect," and launched an animated website, with accompanying videos, to convince non-tuckers to move to the other side. I personally enjoyed the "Evolution of the Tuck" video, which highlights the study's findings here. CP+B created the campaign.

To celebrate el Dia de los Muertos (Day of the Dead), the San Antonio Convention & Visitors Bureau launched "Muertogram," a desktop and mobile site that adds skull face paint to pictures in your photo library. Users can also snap a fresh selfie and upload it to the site and share Muertograms on Facebook, Twitter or Instagram. El Dia de los Muertos is a Mexican holiday celebrated worldwide to remember and pray for friends and family members who have died, and to help celebrate their spiritual journey through festivities, costume, music and dance. San Antonio holds a two-day festival marking the holiday with art and live entertainment. Proof Advertising created the campaign.