I'm not sure what's worse: the sight of roadkill, or the fact that dead animals know
how to use the term "on fleek" in a sentence when I cannot. Bosch North America partnered with the Humane Society to drive attention to the large issue of roadkill in America. The
company urges drivers to change their windshield wipers so they can see what's on the road. Too bad this doesn't help when squirrels are thisclose to safety but change direction and dart back
into traffic. Ugh. "Stop The Roadkill" is 2:40 of dead animal carcasses peeling themselves off the road and singing, rapping and dancing about careless drivers, "Thriller"-style. My favorite dead
animal is the rapping skunk who smells worse than a living skunk. So "don't be a killer car... get them wipers on fleek." Watch the video
here, created by Grey New York.
Miller Lite takes the ugly sweater phenomenon to a whole new
level, creating an unattractive sweater billboard for Times Square. The brand commissioned Brooklyn-based street artist London Kaye to construct the knit billboard on 7th Avenue and
49th Street. The ugly sweater billboard will be up for the month of December and feature the Miller Lite Steinie bottle that launched the brand in 1975. To create the billboard, 300 lbs. of yarn were
used, along with 300,000 crochet stitches and 250 hours of precious time. The Miller Lite Steinie bottles are now available throughout this holiday season, and so are Miller Lite ugly sweaters. Check
out a time-lapse video of the billboard's construction here, created by TBWA.
Since I'm highly motivated by food, this campaign speaks right to me.
PNC Bank released its 32nd annual Christmas Price Index on Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol "The 12 Days of
Christmas." This year, along with an economy lesson, residents in Philadelphia were treated to a fully functional PNC Gingerbread Branch made from gingerbread. I wouldn't go and cash in all your
pennies, but I'm sure you could! The PNC Gingerbread Branch was open to the public from Dec. 4-6 at Penn’s Landing. The branch gave visitors hot chocolate and gingerbread cookies, and customers
could also open an account or get money from a cookie-encrusted ATM. Check out a making of the video here and a panoramic view of the bank here. Deutsch created the campaign.
"Simple is often better" is not only the tagline for supermarket chain
REMA 1000, it also serves as a mantra that brings two estranged brothers together at Christmas. The ad begins with a grandfather attempting to write an apology letter to his estranged
brother. His granddaughter shoots every potential apology down, since each comes off as passive-aggressive, long and overthought. The pair drive to the brother's house and the men spend a few seconds
just staring at one another. Then the grandfather says two simple words -- "Merry Christmas" -- and his brother invites him into his home. Watch it here,
created by McCann Oslo.
Studies have shown that domestic violence against women increases during the
holiday season, sometimes by as much as 30%. To help spread this staggering statistic, The Ontario Association of Interval & Transition Houses (OAITH) and Yellow Brick
House, an OAITH member shelter in Toronto that provides a safe haven for women and children escaping domestic violence, launched "The Window Project." What looks like an idyllic Christmas
scene inside one house is anything but. A family of four sit at the dinner table when suddenly Dad hits Mom and the kids hide their eyes. Passersby can stop the violence by making an SMS donation to
OAITH. This action immediately stops the abuse in the scene for 60 seconds. The display will remain up from Dec. 6-13. See it here, created by
FCB Toronto.
Ameriprise Financial launched two ads under its new platform "Be
Brilliant." With the right financial advisor, boomers can travel and take up less stressful activities than their previous day jobs. In "Passions," four people are financially stable enough to quit
work and fulfill their actual passions. An accountant becomes a volunteer and an architect becomes a boat builder. See it here. "Inspired"
shows retirees traveling the country by motorcycles, scuba diving and learning new hobbies. Watch it here. Both spots close with the
statement, "When you have the right financial advisor, life can be brilliant." McCann Detroit created the campaign.
Would you trade your fondest memory for money?
Investors
Group asked Canadians that very question in a 90-second video targeting their readiness for eventual retirement. Each person interviewed shares a lovely family story and are taken aback when
asked if they would trade the memory for money. Everyone refuses to do so because you can't put a price tag on memories.
"Memories are what matter most. We can help you make more of them,"
closes the ad, as it highlights Investors Group’s six areas of financial expertise. See the ad here, created by DDB Canada
Toronto in collaboration with Bleublancrounge, DDB Canada Edmonton and Tribal Worldwide Toronto.
It's a lose-lose situation when it comes to mobile ad targeting. On one hand, you don't
want ads to know every brand and product that enjoy your loyalty. But you also don't want to be fed ads for items you would never use in your lifetime. Mobile marketing company xAd
helps brands target the right consumers at the right time. A 30-second spot running online shows the pitfalls of wrongly targeted ads.
"Stop the Guesswork" shows the results of a
middle-aged man being targeted with a red bikini ad, a vegan yogi being offered a free delivery of T-bone steaks and a construction worker fed an ad for pink nail polish. xAd uses real-time
location-based data to deliver the right ads to the people. Excuse me while I go shut off my phone. See it here, created by
Resource/Ammirati New York.
Random iPhone App of the week:The Miami Heat launched a
new mobile app to further engage with fans of the NBA team. The new HEAT App is reactive to multiple scenarios, knowing whether it's a game day vs. non-game day, the location of the user and in-season
or off-season.
Part of the app is The HEAT Stream, which provides a look at upcoming game information, on-court and off-court player profiles, video content, photo galleries, HEAT news, advanced
stats, scores and schedules, polls, contests, trivia and links to The Miami HEAT Store and Arena information. Of course, fans can also buy tickets via the app and stream Heat TV and radio broadcasts
of the game live. Download the free app here, created by SapientNitro.