The start of a new year means diet, exercise, football and taxes. TurboTax launched a series of ads to educate users on how easy it is for the average person to file their own tax returns. "It doesn't take a genius to do your taxes," features a theoretical physicist, mathematician and computer scientist who can't make using Turbo Tax any easier, since users simply answer yes and no questions. It's so easy, I bet even a caveman could do it. In one ad, a man snapped a picture of his W2 form and TurboTax automatically filled in the necessary line items. See it here. In the next two ads, men answer easy questions like "Do you have children?" or "Did you buy a house last year?" Watch them here and here. The final ad features a theoretical physicist explaining to a man that he can file his returns for free. See it here. According to the first four of seven ads launched, women don't do taxes. Wieden+Kennedy, Portland, created the campaign, directed by Randy Krallman.

There are so many good basketball players, how do fans choose their favorite? Stats? Team? How they spend their downtime? A group of four teenage friends do serious research to find a resolution in "Bring Your Game," a 5-minute video for Nike Basketball. And just think of all the other talented players who aren't signed with Nike? Pals Peanut, Sean, Toni and Angel travel to see how Kevin Durant, Kyrie Irving, Ella Delle Donne, Kobe Bryant, Anthony Davis, Paul George and LeBron James spend their free time. Activities range from reading in a hot tub, meditating, a revamped take on a girl's night out and healthy cooking. Throw in cameos from Serena Williams and Future, and the friends have a tough decision to make. In the end, it's still too close to call. I'm sensing future videos with the fun-loving teens. See it here, created by Wieden+Kennedy Portland.

Spoiler alert: The Naked Cowboy comes back. Norwegian Airlines promoted its low-cost flights to New York by bringing a taste of the city to commuters in Oslo. The entire Nationaltheatret metro station was transformed into a Times Square subway station, complete with signage, subway musicians, preachers, a hot dog vendor, loud commuters, a football team, gospel choir, Spiderman and The Naked Cowboy. Watch the subway's transformation here, created by M&C Saatchi Stockholm.

Canadian mobile company Koodo spread some happiness during the crazy holiday season with 98 members of Toronto's Choir!Choir!Choir! performing The Cure's "Friday I'm in Love" at the Christmas Market in Toronto's Distillery District. Robert Smith, the lead singer of The Cure, is donating the licensing fees to the charity of the choir's choice: sponsoring Syrian families in need who are coming to Canada. "Random Act of Happy" builds upon Koodo's "Choose Happy" brand platform, launched by Camp Jefferson in early 2015. Watch the lovely rendition here.

Did I just get emotional over an animated video promoting Spain's annual Christmas lottery? Yes, I did. To promote the national Spanish tradition that started in 1812, Leo Burnett Madrid created a 3:30 animated video starring Justino, an adorable security guard who works the graveyard shift at a mannequin factory. Justino is lonely on the job, so to pass the time he interacts with the mannequins and even creates elaborate displays to brighten the days of factory employees. When it's time to chip in for the annual lottery, all employees, except for Justino, participate. He missed the sign-up sheet by accident, so when he reads in the paper that his factory won the big prize, he's happy for his co-workers, but devastated that he missed out on the winnings. The video ends with the employees adding Justino's name to the sign-up list and sharing profits with their favorite security guard. See it here.

Systeme U, a food retailer in France, launched a Christmas toy catalog in which toys were gender-neutral. Supporting the catalog is a video that shows how kids are taught at a young age the difference between toys for boys and toys for girls. Kids are interviewed one-on-one and describe how pink toys are for girls and superhero figures are for boys. Things change, however, when 14 kids are brought to a playroom and not told what to play with. There are boys cooking in the kitchen and changing baby diapers, and girls playing with cars and drills. These moments made the #GenderFreeChristmas catalog. See it here, created by TBWA\Paris.

The National Park Foundation launched "You Are The Parks," a 60-second ad that transforms people into parks. To illustrate how America's national parks belong to all of us, body painter Natalie Fletcher painted people from head to toe in various hues. As folks traipse through city streets and suburban neighborhoods, they appear out of place. When they arrive at their final destination, like Zion National Park, Muir Woods and Federal Hall National Memorial, everyone blends in beautifully with their respective park. See it here, created by Grey New York.

Those in the mood for love and in New York until Jan. 3, had the chance to check out a giant mistletoe erected by online dating app Zoosk. Located at 53rd and 6th, the interactive billboard had a hanging mistletoe three feet in diameter, so there's no way to miss it. Those inclined to smooch under the mistletoe are encouraged to share their "Mistletoe Moments" on social media using the hashtag #FirstComesLike. So many things could go wrong here. A tourist stopping for a smooch on a busy city street will not fare well. If slow walkers aren't given a break, love-struck wanderers won't be, either. Watch a video here, created by MUH-TAY-ZIK HOF-FER.

Not to be the bah-humbug voice in this holiday ad for the California Lottery, but I'd rather have the cash. The 60-second holiday spot shows a man gifting street musicians with "Golden Greeting" scratchers from the California Lottery. Each musician performs "The Most Wonderful Time of the Year," and by the time the gifter arrives home, he's given away his stash of tickets. See it here, created by David&Goliath. I'd still rather take the cash.