Outdoor clothing and sporting goods company, Marmot, is launching its first Super Bowl ad during the first half of the big game. The 30-second ad won't feature weekend warriors or extreme athletes. It will, however, showcase a sharp-dressed, adorable marmot. A series of three 15-second ads are now running online, showing the marmot enjoying life outdoors. In one ad, marmot enjoys campfire marshmallows. Too bad his fur makes for sticky situations. See it here. Another ad shows marmot peeing over a cliff, while the final ad consists of marmot and his human pal making dirt angels. Watch it here. GS&P created the campaign.

Looking to score a last-minute hotel in San Francisco to take part in Super Bowl 50 festivities? Good luck with that. Recognizing a need for a place to crash, Oscar Mayer is letting people stay in the Wienermobile for the first time. The company added a Winnebago to the mix and is calling this hotel on wheels the Wienie-Bago. One lucky group will get to stay in the Wienie-Bago, with Wienermobile as their personal chauffeur, if the price is right. To enter for a chance to stay in the Wienie-Bago, visit www.wieniebago.com until Jan. 31. As of this writing, the top bid was $1,128. All proceeds from the winning bid will benefit Stop Hunger Now, a nonprofit that provides food and aid to individuals in need. The folks at Oscar Mayer will also match the winning bid, up to $10,000. The winner will receive a two-night stay in the Wienie-Bag, a cash stipend for expenses, airport transportation and limited weekend car service provided by the Wienermobile, sheets, towels and toiletries, a fully-stocked dinette with beverages and snacks and a flat-screen TV, speaker system, WiFi and on-call cardiologist. OK, I'm kidding about the cardiologist.

With the Super Bowl only a couple of weeks away, it's time for the tease to the tease before the eventual early release of big game ads. Skittles is returning to the big game this year, having made its Super Bowl debut last year. Last year's big game spot involved arm wrestling and townspeople with one unusually strong arm. This year's spot will feature Steven Tyler, marking the first time the brand has featured a celebrity in its "Taste The Rainbow" TV spots. The 30-second ad will run in the second quarter and Tyler was gifted with a custom-made Skittles microphone for appearing in the ad. Crazy. If I was gifted a Skittles-filled microphone, let's just say I wouldn't have the mike for long. DDB Chicago created the ad.

McCann HumanCare launched a powerful TV spot for the Depression Research Foundation to break the stigma surrounding those suffering from depression. Many people view depression as something a person can just improve by following a pep talk or tough love from family and friends. It's not that easy. It's a serious, life-threatening illness and should be treated like one. In the 60-second ad, a bald woman, undoubtedly going through chemo, is being told by family and friends to snap out of her sad state. "You'd never talk like this to someone with cancer. Don't talk like this to someone with depression," closes the ad, seen here. Learn how to help those suffering from depression here.

For marketers, 2016 seems to be the year of having adults relive their youth in one way or another. The latest brand to walk this line is General Mills. Apparently, all the sugary awesome cereals of our childhood were bad. That cannot be said for the current generation of kiddies. The company has vowed to make cereals free of artificial flavors and colors and the first wave of updated cereals -- Trix, Reese's Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity Cheerios -- has hit store shelves. Supporting the launch is "Again," an adorable 60-second TV spot seen through the eyes of children and the sheer joy they have in doing something they love over and over and over. Whether it's ice skating, running through a maze, flying a remote-controlled airplane, or hearing ghost stories, kids want to do it again and again. Eating their favorite cereal is no different. It also takes their parents down memory lane when they nosh on cereals they haven't eaten since childhood. "Love cereal again" closes the ad, seen here and created by McCann NY.

This sounds like BirchBox for gamers. LootCrate.com launched its first TV campaign, staring actor Sam Witwer of the SyFy series "Being Human." The monthly subscription service delivers gaming and pop culture gear to a subscriber base of 400,000 "Looters." In the spot, "Meet The Looter," viewers follow the main Looter as he explains how swag is collected and sent to subscribers for $20 a month. Looter walks through secret passages and through live-action game scenes, casually grabbing content from each scene to add to the LootCrate. The spot ends with the Looter personally delivering subscription boxes via jetpack. The ad, seen here, is running on Adult Swim, Comedy Central, Discovery Science, ESPN Classic, ESPN University, ESPN news, Fox Sports, FX and FXX, among others. Twonil handled the media buy.

Inventor and entrepreneur Joy Mangano launched a TV spot to promote Joy brand products hitting retail shelves like Bed Bath & Beyond, The Container Store, Macy's and Target. Typically available only on HSN, products like the Miracle Mop, Huggable Hangers, My Little Steamer, Better Beauty Case, MemoryCloud Pillow and Forever Fragrant launched in retail outlets on Jan. 9. A 60-second spot "Joyful Expressions," is a light-hearted look at Mangano's products and how they make tedious tasks a bit more bearable. Add dancers wearing colorful shirts and you can't help but smile at an ad promoting a mop and clothes steamer. See it here, created by Red Tettemer O'Connell + Partners.

Random iPhone App of the week:Coors Light released a mobile version of the Super Refresh-Men game it originally launched last year on XBOX 360. The retro-styled game challenges players of legal drinking age to save the Rockies and deliver Coors Light. Players can choose one of four Super Refresh-Men characters as they play through five levels, competing against bad guys and bosses, collecting Coors Light along the way. This game makes me want to dust off my old NES system... if I could find it. The app is available for free in the App Store. Download it here.

Squarespace, a website- and blog-building platform, is returning to the Super Bowl for the third time. Last year's ad starred Jeff Bridges lulling a couple to sleep. Teaser ads described how he made a custom site to promote his Sleeping Tapes album. This year's ad, created by Anomaly, is a 30-second ad starring Keegan-Michael Key and Jordan Peele of Comedy Central's hit show "Key and Peele."