Out to Launch
Thursday, February 4, 2016
In today's Super Bowl ads, Audi goes to outer space and Kevin Hart is an overprotective father. Let's launch!
  • Amy Schumer and Seth Rogen star in an amusing 60-second ad that takes a lighthearted look at politics. "The Bud Light Party" is the first work created by Wieden+Kennedy and showcases Schumer and Rogen as politicians running under a new political party: The Bud Light Party. Because Americans might disagree on many things, but everyone apparently loves Paul Rudd and beer. Following a brief cameo by Paul Rudd, Schumer and Rogen travel the country, telling Americans about the size of their caucus. "It's not like, too big," quips Schumer, as she's riding a horse. "You can handle it." The ad ends with America seeing the light -- "and there's a Bud in front of it," says Rogen. Watch it here.

  • Mountain Dew's new Kickstart drink combines three great things: Mountain Dew, juice and caffeine. In the brand's Super Bowl ad, three other awesome things are meshed together: a puppy, monkey and baby. The creature with baby legs, a monkey's torso and puppy's face uses a hidden doggie door inside a man's apartment to deliver Mountain Dew Kickstarts to three guys watching TV. The puppymonkeybaby shakes a rattle, licks faces and kickstarts the night for three men who would have otherwise vegged out in front of the TV. Watch it here, created by BBDO New York.

  • An aging, retired astronaut relives his younger days when his son passes him the keys to an Audi R8 V10. In "Commander," a man with no motivation to live adds some spark to his life when he gets behind the sportyR8 V10, which can hit speeds of 205 mph. Driving this car reminds the commander of boarding a rocket to the moon, and having David Bowie's "Starman" playing throughout the spot makes it more special. "Choosing the moon brings out the best in us," closes the ad, seen here, and created by Venables Bell & Partners.

  • If Hyundai's latest Super Bowl ad rings true, Kevin Hart should let his daughter date by the time she's 30. In an adorable ad for Hyundai Genesis and its Blue Link Car Finder feature, Hart plays an overprotective dad who lets his daughter's date take his car for the night. Hart tracks their every move, from the movie theater, a carnival and lover's lane. Each time the boy tries to make his move, Hart appears. When the date ends early, Hart plays dumb, asking his daughter what she did that night. Watch it here, created by Innocean Worldwide.

  • Esurance is giving away a cool million, divvied between 16 people (four per quarter and in real time), during the Super Bowl, with its Pass It On Sweepstakes. Starting now, people can retweet messages from the Esurance Twitter handle with the hashtag #EsuranceSweepstakes for chances to win. The brand is launching an ad just before kickoff in an effort to remind folks to retweet. The ad, featuring a voiceover from John Krasinski, shows everyday people dropping everything so they can catch an Esurance football made of money and pass the football, and savings, to the next person. Things dropped in the ad include a towel off a naked man, a toxic chemical and a kale smoothie. See it here, created by Leo Burnett.