One of the many joys of growing old: hot beverages hurt your teeth, cold beverages hurt your teeth, and don't even ask me the last time I was able to eat Sour Patch Kids without painful consequences. Sensodyne, a GlaxoSmithKline company, launched a TV ad in Australia that compares having an cold beverage with that of braving large icebergs. When a cold spot hits a sensitive tooth, the pain is real and it's horrendous. As large icebergs melt, a voiceover describes the agony of a person with sensitive teeth. Just when they think they have it under control, a cold drink at a dinner party reminds them otherwise. There's even mention of sinking the Titanic, so yes, this is the scariest ad for toothpaste I've ever seen. Watch it here, if you dare, created by Grey Germany.

BBDO Bangkok teamed up with the Thai Health Promotion Foundation to create the HELPMET, a motorcycle helmet that can send for help when a driver is rendered unconscious. The country has the 2nd highest rate of road deaths in the world and 80% of them are motorcyclist fatalities on rural roads. It may take minutes for another passerby to come upon the accident and call for help. Time is critical and the HELPMET can detect a serious head impact, send help to the victim and relay medical information to the hospital. The helmet has a built-in Piezo shock sensor, GPS and GSM Cellular technology. If shock sensor exceeds 95g, a level that leads to unconsciousness, an emergency SMS will be sent to the National Emergency Centre, along with the rider's emergency contact in real-time. The rider's blood type, medical history and insurance information can also be accessed, based on data the rider included online when registering the helmet. See how the helmet works here.

This feels like buying bottled air. Mundo Aventura is a popular theme park in Colombia that came up with an interesting way to make money. It's selling jars that, when opened, scream. Someone can ride a roller coaster, scream his head off, and take his "Scream to go." Or use it while watching election returns.

DDB Colombia installed microphones in helmets that capture screams in real time. The sounds can be downloaded in special containers that people can buy for $20. It would make a great cookie jar, or place to hide something of value. When someone opens the jar, you and your neighbors will know it. See how the screams are captured.

I thought tattooing your love for an object or team was the highest form of loyalty, but soccer fans of Club Atletico Tigre have proven me wrong. A select handful of diehard fans, already inked with their team logo, were implanted with an RFID microchip underneath their tattoo, dubbed the "Passion Ticket."

Anyone with the "Passion Ticket" can gain access into any stadium where their team is playing. It's like an episode of "Orphan Black" come to life.

Chipped fans must pass by specialty scanners set up at different gates around the stadiums. The microchip will contain all of the pertinent information that would typically be found on a printed or electronic ticket. Within two days of launching, there were 948 requests to be chipped. Hello, Big Brother.

See a video about the technology here, created by McCann Buenos Aires.

On Nov. 5, 2015, the region of Mariana became the victim of the greatest environmental disaster in the history of Brazil. The collapse of the Fundao Dam brought a sea of mud that covered dozens of cities, destroying houses, schools and hospitals.

Grey Brazil partnered with engineers and ecological bricks factory, Ecobrick, to take the the mud that destroyed so much and turn it into nontoxic raw material to be used to produce bricks that will help rebuild the area. Bricks from Mariana are up to seven times more resistant than ordinary clay bricks, and 3,000 have been created, to date, by hand.

A plant is in the works, which will increase production to an industrial scale. The Bricks from Mariana factory will have a 100% local workforce, giving back 80 jobs to the community. By year's end, more than 5 million kilograms of mud will have been removed, producing 1.2 million bricks, enough to rebuild homes for 300 families.  See how the process works.

The Women's Fund of Omaha launched "Condom Word," an out-of-home campaign aimed to decrease the high volume of STDs in teens in Omaha, Neb. The campaign will be seen on social media, billboards, bus sides, banner ads and in public bathrooms. Unwrapped condoms spell out "love," "passion" and "share," followed by words of wisdom. "Love. It's more beautiful without a herpes outbreak," reads one. "Passion. Nobody has ever felt it for gonorrhea," reads another. Viewers are then directed to GetCheckedOmaha.com, where they can get free condoms. See the ads here, here and here, created by Serve Marketing.

Even though I don't eat fast food, I'm enjoying the spirited rivalry between McDonald's and Burger King in France. Similar to America, there are a ton of McDonald's drive-thrus in France, compared to just a handful of Burger King locations. To be specific, there are 1,000 McDonald’s throughout metropolitan France (except Corsica), compared to fewer than 20 Burger Kings. McDonald's placed two temporary billboards near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built. A small billboard told drivers that a McDonald's was close by, and a large billboard gave precise directions to the closet Burger King, almost five hours away. See the two billboards here, created by TBWA\Paris.

Burger King France sees what you're doing, McDonald's France, and has quite the comeback. Burger King decided to show viewers the REAL ending to the McDonald's ad that gave directions to the closest Burger King. The spot ends with a couple stopping at a McDonald's drive-thru, ordering one large coffee, and hitting the road for the five-hour ride to Burger King. Each happily eats a Whopper and comments that the drive wasn't bad at all. See it here, created by Buzzman.

Random App of the week:Yellow Cab Philippines launched an app to make the already easy chore of ordering pizza even easier. The app gives coupons to customers who rate either their dine-in or in-app ordering experience. App users can then redeem the coupons in-store or while ordering for delivery/pick-up. Users can also track orders across the different stages of the delivery or pick-up process. No human interaction is necessary. Download the free app, created by Mobext Philippines, in the App Store or Google Play.