Just in time for the Olympic games, Gatorade launched "The Boy Who Learned to Fly," a 5:45 animated video that tells the story of Jamaican sprinter and fastest man in the world, Usain Bolt.  Bolt was a young boy with a carefree, positive attitude and an innate gift for running.  Still, now he's overcome by anxiety when he feels that the weight of his country depends on him winning a race. A moving pep talk by his mother reminds him that worrying only weighs a person down. Bolt wins his race, and his feet haven't touched the ground since. TBWA\Chiat\Day LA created the video, co-directed by Limbert Fabian and Jake Wyatt of Moonbot.

Chick-fil-A launched a series of ads for its new breakfast sandwich, the Egg White Grill. The work plays off the line, "Chicken for breakfast -- it's not as crazy as you think," and stars six famous historical figures who were undoubtedly called crazy more than once. Beethoven composed great pieces of music after losing his hearing, so wanting chicken for breakfast isn't that crazy. The same goes for Michelangelo painting the Sistine Chapel and Susan B. Anthony fighting for women's right to vote. Alexander Graham Bell eats his breakfast chicken while talking on the phone and Amelia Earhart takes selfies while flying. Not good. Thomas Edison failed countless times before inventing the light bulb. Chicken for breakfast means he's just a hearty eater. The work is Chick-fil-A's first campaign outside of the "Eat Mor Chikin" cows in 20 years. Erich & Kallman created the campaign.

McDonald's France launched an amusing 60-second ad that promotes its new Triple Cheeseburger while poking fun at the movie, "Gravity." "Gravicheese" reenacts the memorable George Clooney, Sandra Bullock moment when the two have to part ways. One astronaut is out of oxygen and far away from his colleague and safety. The astronaut who's not in trouble motivates his friend by telling him to think of his family. The man looks at a photo of his family, but is still ready to give up. That is, until his colleague tells him to hang on so he can eat a triple cheeseburger from McDonald's. Suddenly, this guy has a second wind. The thought of so much beef, cheese and pickles got this guy out of a pickle. Once safe, the astronaut gets some bad news: He won't be eating a triple cheeseburger anytime soon, because he's in outer space. TBWA\Paris created the ad, directed by Ben Gregor of Moonwalk production.

Millennials are mocked with their own generation's "Stereotypes" in a 2:30 video for the 2016 Chevrolet Cruze. A groups of Millennials take part in a focus group for Chevy. They're shown a storyboard of a future ad targeting them. All the guys have beards and tattoos, there's a lot of dancing and impromptu road trips and jumping in lakes. The young group is appalled that other generations view them as lazy hipsters. Even the men in the focus group who actually had beards and tattoos were offended. Moral of the story: Don't make the ad about Millennials; make the ad about a car Millennials would be interested in. Commonwealth//McCann created the campaign.

Great Southern Wood Preserving(GSWP) is going all in with Major League Baseball by promoting its YellaWood line in an ad buy running exclusively on Fox Sports MLB.

Developed with ad agency Brunner, the campaign is designed to reach a more upscale audience known as the "do it for me-ers." This is the brand’s first effort to reach “experienced” homeowners (on their second or third home), with $100K+ household incomes. Predictably, these featured decks are expansive, says the agency.

The creative, titled "Decklaration of Independence," is what the agency calls a "category sell," with no mention of Yellawood - closing title card aside - or its features. Instead, the focus is on the joy of living and socializing outside. YellaWood’s competitors do not advertise to consumers, and the brand enjoys a "commanding share of market," says the agency. 

SPC is one of Australia's few remaining fruit canneries. Celebrating its 100th anniversary, the company launched a campaign to illustrate the importance of preserving both the fruit industry and one's memories. Australians were asked to submit their most cherished memory via SPC's social media outlets. One hundred memories were selected and preserved inside their own SPC cans, each individually designed for a particular person's memory. Think of it as an airtight time capsule you don't have to bury. Leo Burnett Melbourne created the campaign.

Ellie Kemper stars in a campaign for the Chase Freedom Unlimited card, touting its benefit of 1.5% unlimited cash back on everything purchased. Kemper roams New York City, and all its advertisements, and places a positive spin on things. The ad ends with Kemper in front of her TV as a spot she's in comes on. "Celebrity endorsements are the worst," she says. In the next ad, Kemper hijacks a Quilted Northern commercial, describing anything she sees in the bathroom and how buying the items can earn folks 1.5% cash back. And if you buy the frog toilet paper dispenser, you can use your money on therapy. Droga5 created the campaign.

Adobe launched a 60-second online video that pretty much sums up my feelings when I surf the Web on a mobile device. Part of the company's "Do you know what your marketing is doing?" campaign series, "Snake Bite" takes place in the mountains. One friend suffers a snake bite. The other rushes to his phone to get medical info. The medical site is blocked by a fullscreen pop-up ad, and he can't find the X to click away. Instead, he clicks the ad, redirecting him elsewhere. The wounded pal continues to worsen, as friend is redirected to download an app he doesn't want. At this point, the snake-bitten man can't feel his leg and a white light is beckoning him. "How is your customer experience? We can help," closes the ad, created by GS&P.

Random iPhone App of the week: Too bad the friend in the Adobe ad didn't have the free SnakeBite911 on his phone. The app offers snakebite safety tips and treatment support, as well as characteristics, habitats and pictures to help users identify North American pit vipers, a group that includes rattlesnakes, copperheads and cottonmouths. Additional features of SnakeBite911 include a Snake Sightings Map to view and share snake sightings in your area and a Hospital Locator tool to locate the nearest hospital equipped to treat venomous snakebites. This feature works even without a cell signal by using your most recent tracked location. The app's emergency support features include a time-stamped Venom Tracker, which uses the device's built-in camera to capture photos of the bite area at regular intervals.