"And though she be but little, she is fierce," comes to mind when
viewing the "Fearless Girl," placed in front of Wall Street's famous charging bull in New York City.
In honor of International Women's Day and the one-year anniversary of its SPDR SSGA Gender
Diversity Index, State Street Global Advisors placed the statue of the young girl, representing the future, in an area that where she won't be overlooked: head-to-head with the
financial district's charging bull.
SSGA is urging the roughly 3,500 companies it invests in on behalf of clients, to take steps to increase the number of women on their corporate boards.
According to an MSCI study, companies with strong female leadership earn more than those without women at the top.
See the statue here, created by McCann New York.
Knowledge is power and a good night's sleep is priceless.
"Tempur-Pedic Sleep Is Power" is a nationwide campaign starring actual owners of Tempur-Pedic beds sharing how uninterrupted sleep helps them perform better in their daily
lives.
The first ad feature Andy Stumpf, a military freefall instructor, who was a Navy SEAL for 17 years. He has 30 pieces of
shrapnel in one leg, so a Tempur-Pedia mattress allows him to continue working for the military and sleep soundly on the side where the shrapnel remains. He recently set a world record for the
farthest distance traveled in a wingsuit.
Michelle Salt is a Paralympian snowboarder and realtor who was severely injured in a
motorcycle accident in 2011. Despite losing her right leg above the knee, she dirt bikes, wakeboards and mountain bikes -- and sleeps well in
between activities.
Hill Holliday created the campaign.
To celebrate the 50th anniversary of the Summer of Love, the
Berkeley Art Museum and Pacific Film Archive (BAMPFA) is bringing the spirit of the '60s into the tech age with "Free the Love," an augmented reality app launching with its new
exhibition, "Hippie Modernism: The Struggle for Utopia."
Created by Adobe and Goodby
Silverstein & Partners, the free app lets people in the Bay Area release augmented-reality "love balloons" into the air, with personal messages of peace and love. Using a phone's camera,
people can search the skies for love balloons released by others. The balloons will remain geolocatable throughout 2017.
The app's layout was inspired by pieces of art in the Hippie Modernism
exhibit, several of which are featured in the app's "Love Tour." Locations on the tour include Wurster Hall on the UC Berkeley campus,
Haight-Ashbury, the site of the first Earth Day, the Matrix nightclub in San Francisco, and the site of the Human Be-In, to name a few.
Add Flirt.com to your list of recently debuted
dating sites. The company launched in Norway last year and is making its presence known stateside with a 30-second ad using the tagline: "Make
yourself visible."
The ad stars a man seemingly invisible to women because he's not on Flirt.com. At the bar, in the park, even at the office, the guy might as well have his invisibility cloak
on.
Frustrated, he joins Flirt.com and goes out with the woman he saw in the park.
I belly laugh each time I watch this ad -- and given the
media buy, I laugh often. HARIBO launched "Boardroom," where company execs discuss their love for HARIBO Gold-Bears. The kick
is the adults have kid voices, which makes this entire ad a riot.
Running in the U.S. and U.K., the 30-second spot looks serious, with well-dressed execs seated in a conference room. But with the
first open mouth, an adorable kids' voice emerges, setting a lighthearted, can't-keep-a-straight-face tone, while you watch the adults light up with joy when discussing the colorful gummy bear
snacks.
My favorite line: "The red one is more gooder to me 'cause it tastes like berries." Oh, to be young again. UK-based Quiet Storm created the campaign.
I sometimes feel that I eat my weight in Wonderful
Halos. I can't be the only adult, right? The brand spent a cool $30 million on "Good Choice, Kid," which has been running in heavy rotation for the past few months.
Two 30-second ads
applaud kids who make smart life decisions like not spending the night with creepy twins inside their doll-obsessed house, or an alternate
ending to "Snow White," where the young princess is offered to trade snacks, but the apple talks!
A pair of 15-second ads feature a
girl who refuses to join the circus and a boy that thinks breaking into a construction
site is a bad idea. All ads are running on national network and cable stations.
Milk does a body good, so it's OK to enjoy a cold glass on
a daily basis.
Dairy Farmers of Canada launched a TV campaign that embraces milk as a reward following a spirited game of ice hockey, or anything in general. "Hockey," part of the "Pour A Tall Cold One" campaign, begins on a icy pond, with a easygoing game of hockey. The ad plays like a commercial for a
beer brand. When the game concludes, the men head to their local dive hangout to drink cold glasses of milk. "It doesn't get any better than this," says one eager milk drinker.
DDB
Canada Toronto created the campaign.
The Women's Fund of Omaha and the
Adolescent Health Project launches its latest creative effort educating teens about the STD epidemic in Douglas County, Neb.
The "Birds, Bees and the STDs" is a 2:30 online video that takes a lighthearted approach to a serious subject that parents have a hard time broaching
with their kids.
The animated rap video educates teens about STDs like chlamydia, gonorrhea and syphilis and ways to prevent contracting them. An accompanying website houses an interactive quiz and resources to help parents talk to their kids. This is the ninth in a series of STD awareness campaigns by the Women's
Fund of Omaha, created by Serve Marketing.
Random iPhone App of the week: Is there
anything Oprah can't do? OWN Digital created its first mobile game for iPhone and iPad, "Bold Moves."
The free app combines a color-matching theme like Candy Crush with solving a
puzzle, like "Wheel of Fortune." The word puzzle plays off Winfrey's love of inspirational quotes, so expect to read mantras like "Live the life you want" or "Trade your expectation for
appreciation."
RED Games, a division of RED Interactive Agency, created the app, downloadable here.