Campaign spot dares to imagine a world in which other industries use pricing policies similar to hospitals and health insurance companies.

Perhaps more than in any other industry, pharma companies are dependent on their pipelines -- or, products in development.

Among many health-related products being touted at CES, there's also Ocutrx's OcuLenz AR/XR headset, which helps people with severe macular degeneration to see normally.

Only about a third of the 1.2 million gay/bi/trans U.S. men who should be on PrEP actually get the drug.