Getting past consumer mistrust is easiest for industry "disruptors" as opposed to "legacy institutions," says Shannon Langrand, CEO of Langrand agency.

A massive backlash against LSD eventually culminated in a 1970 Congressional law declaring it a Schedule 1 drug, meaning it officially has "no accepted medical use" in the U.S.

"BV [bacterial vaginosis] ruined sex for me and made me so scared to have sex with my boyfriend," said Happy V's founder in the video.

Among the brand ambassadors are Margaret Josephs from the "New Jersey" cast.