The NYT's top editor first noted that the company's digital-only subscriber base recently passed the 1 million mark, while its combined print-and-digital subscribers now number 1.1 million. That means that … Read the whole story
Publishers are worried by the rise of brand content and ad blocking, but surely the former is the answer to the latter? Read the whole story
National Geographic is venturing into new areas of sponsored content in its new partnership with the Visit Florida tourism authority, centering on a new … Read the whole story
It was Advertising Week in New York last week, and the discussions about ad blocking, content marketing and media revenue models were manifold. In … Read the whole story