Publishing Insider
by Melynda Fuller
Subjects who experienced the stories in an immersive setting were said to be interested in taking action and getting involved with a related cause. Read the whole story
by Sara Guaglione
In the post-Time, Inc merger, Meredith is also expected to reveal a new sales structure, putting a greater focus on each of its magazine … Read the whole story
by Sara Guaglione
Postlethwaite was previously CEO of Pira Energy Group, which was acquired by S&P Global in 2016. She succeeds Doug Manoni. Read the whole story
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by Sara Guaglione
Michael Ferro has retired as chairman of Tronc, the parent company of Chicago Tribune, New York Daily News and a number of other newspapers. … Read the whole story
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by Laurie Sullivan
Oath has launched a new version of its in-app mobile bidding platform released in 2017, which works like header bidding. It is described as … Read the whole story
by Joe Mandese
Digital's "Big 2" will dominate the ad marketplace a little less in the next few years, according to a new forecast released this morning … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As ad agencies pour money into business practices that support search and other types of advertising through Amazon, eMarketer estimates that Google and Facebook … Read the whole story