Publishing Insider
Subjects who experienced the stories in an immersive setting were said to be interested in taking action and getting involved with a related cause. Read the whole story
In the post-Time, Inc merger, Meredith is also expected to reveal a new sales structure, putting a greater focus on each of its magazine … Read the whole story
Postlethwaite was previously CEO of Pira Energy Group, which was acquired by S&P Global in 2016. She succeeds Doug Manoni. Read the whole story
Michael Ferro has retired as chairman of Tronc, the parent company of Chicago Tribune, New York Daily News and a number of other newspapers. … Read the whole story
Oath has launched a new version of its in-app mobile bidding platform released in 2017, which works like header bidding. It is described as … Read the whole story
Digital's "Big 2" will dominate the ad marketplace a little less in the next few years, according to a new forecast released this morning … Read the whole story
- COMMENTARY
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study showed that only 29% of millennials usually buy the same … Read the whole story
- COMMENTARY
As ad agencies pour money into business practices that support search and other types of advertising through Amazon, eMarketer estimates that Google and Facebook … Read the whole story
