Publishing Insider
by Melynda Fuller
According to a Google study, RhythmOne's match rate comes in at a whopping 80%, making it one of the highest rates among bidding exchange partners. Read the whole story
by Melynda Fuller
After reading three free articles in a month, visitors will be asked to subscribe to the publication for $19.99 a year. The first three … Read the whole story
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by Sara Guaglione
The partnership has a number of components, from an editorial series to a poll. The editorial series will span across six months. Called "The … Read the whole story
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by Sara Guaglione
The guide outlines how to activate native advertising campaigns and measure the success of a campaign, using industry metrics of awareness, engagement and consideration. Read the whole story
by Joe Mandese
After expanding in recent years, the percentage of merger & acquisition transactions involving technology firms has begun to ebb at the major agency holding … Read the whole story
COMMENTARY
by Taylor West, Columnist
What we need is the ability to track performance across apps as easily as we can across mobile web. Read the whole story