Publishers Daily
Friday, June 8, 2018

Publishing Insider

Conde Nast Uses Data Strategically To Up Advertisers' Engagement With Users
by Melynda Fuller

The company is building capabilities, both organically and through acquisitions, to revolutionize the way it provides marketing solutions. Read the whole story

  • Hearst Newspapers Taps Medici As EVP-CMO
    by Melynda Fuller

    Medici, who will be based in Houston, is the first to hold this newly created position. He will oversee consumer-marketing strategy across all platforms … Read the whole story

  • AAM, MPA Partner To Integrate Data Into Publisher Profiles
    by Sara Guaglione

    AAM Brand View lets publishers feature their brand messaging and images alongside AAM-verified cross-media metrics and circulation data. Launched in 2016, the feature has … Read the whole story

  • Publishers Determine Best Way To Use Facebook Post-Algorithm Changes
    by Sara Guaglione

    Publishers often feel they are at the mercy of Facebook's algorithm - which has been blamed for the demise of some digital brands. To … Read the whole story

  • Leading Pure-Play Digital News Publishers Plateau, Begin To Wane
    by Joe Mandese

    With about 93% of Americans getting at least some of their news from online sources, the Pew Research Center has been tracking a composite … Read the whole story

  • COMMENTARY
    Virtual Reality Fastest-Growing Media And Entertainment Category
    by Chuck Martin, Staff Writer

    It may not touch augmented reality in the long term, but virtual reality will be the fastest-growing media and entertainment category by revenue over … Read the whole story