Publishers Daily
Friday, July 27, 2018

Publishing Insider

TheSkimm Uses Brand Awareness To Mobilize Readers To Vote
by Melynda Fuller

Using its brand identity, a newly introduced app and a team of Skimm'bassadors, the company aims to get 100,000 people to vote in the midterms. Read the whole story

  • 'Mad Magazine' Comes to Snapchat, Snap Introduces Private Ad Marketplace
    by Melynda Fuller

    The iconic title is taking its brand to Snapchat, where it will daily publish a mix of original content and material curated from its … Read the whole story

  • Group Nine Names Rachel Baumgarten EVP, Marketing
    by Sara Guaglione

    Baumgarten will work to market Group Nine's brands 'Thrillist,' 'NowThis,' 'Seeker' and 'The Dodo' to the ad industry. The company wants to broaden its … Read the whole story

  • 'Women's Health' Explores Global Nudity
    by Sara Guaglione

    The publication surveyed 18,000 readers around the world to understand how women perceive body image, acceptance and confidence. Read the whole story

  • NBCU Posts Strong Overall Upfront Volume
    by Wayne Friedman

    The NBC Television Network's prime-time volume grew 7% to an estimated $2.8 billion in dollar volume for the 2018-19 TV season. Telemundo rose 3% … Read the whole story

  • COMMENTARY
    Google Warns Against Possible Expansion Of 'Right To Be Forgotten'
    by Wendy Davis, Staff Writer

    "We disagreed with the ruling in Europe and would have concerns about this principle being exported to other jurisdictions," Google told the NTIA. Read the whole story