Publishing Insider
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Publishers need to develop strategies to drive mobile readership and deliver eyeballs to advertisers. Those mobile strategies also need to include video content. Read the whole story
by Sara Guaglione
The report found that 81% of the time, audiences to magazine media sites are more engaged than those consuming similar content on non-magazine brand … Read the whole story
by Melynda Fuller
Win, the New York-based provider of shelter and housing for families, is receiving a boost to its holiday toy drive through a partnership between … Read the whole story
by Melynda Fuller
The transition of 'TheStreet' to a new platform, along with the redesign, has improved page-load speed and ad viewability. Read the whole story
by Sara Guaglione
The nine-month project will identify and report on the increasingly partisan issues of health care, climate change and immigration. It will also examine potential … Read the whole story
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by Laurie Sullivan
Data released Thursday suggests consumers increasingly click on affiliate links as automation turns the channel into a performance powerhouse. Publishers have realized that ecommerce … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Augmented reality is starting to see more widespread usage, even if not totally perceived as AR by consumers. The first mass AR execution was … Read the whole story